Global Garment Steamer Market Study, 2020-2025: Advancements in Technology & Innovative Solutions, Upsurge in E-commerce Platforms, Growing Retail Industry

DUBLIN, Jan. 21, 2020 /PRNewswire/ -- The "Garment Steamer Market - Global Outlook and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.

The global garment steamer market is expected to grow at a CAGR of over 5% during the forecast period 2019-2025.

Key Market Insights

• This analysis of the garment steamer market provides sizing and growth opportunities for the forecast period 2019-2025.
• Provides comprehensive insights on the latest industry trends, forecast, and growth drivers in the market.
• Includes a detailed analysis of growth drivers, challenges, and investment opportunities.
• Delivers a complete overview of segments and the regional outlook of the market.
• Offers an exhaustive summary of the vendor landscape, competitive analysis, and key strategies to gain competitive advantage.

The garment steamer market is witnessing a significant rise in demand in the professional and residential end-users worldwide.

Increasing diversification, coupled with demand for reliability in the appliances inventory, is expected to contribute to the long-term value of professional users. Changing lifestyles and the increasing availability of steamers via online channels are likely to open new avenues for high-end apparel maintenance, thereby favorably impacting the garment steamer market growth.

The upright garment steamer segment is expected to witness significantly higher demand than other segments. Garment steamer is witnessing demand from the retail sector on account of efficient steam capabilities. These appliances help storekeepers to maintain a large quantity of apparel with ease and convenience. Europe will continue its market dominance during the forecast period.

However, APAC is expected to witness strong traction in demand for garment steamer by 2025 on account of increased disposable incomes, product innovations, and rapid growth of the e-commerce sector. The vendor landscape is expected to be highly consolidated.

Garment Steamer Market: Segmentation

This research report includes detailed segmentation by product, application, model type, pricing type, distribution channels, and geography.

Handheld appliances are effective and viable options for travelers to keep their clothing wrinkle-free and fresh. They come in ergonomic designs, with steady grips, which enable an individual to handle them effortlessly. One of the significant factors contributing to the growth of the segment is convenience and compactness.

Rapid expansion in the retail sector is expected to propel the demand for garment care appliances. Garment steamers are mainly designed to deodorize and sanitize apparel. Vendors are launching new products/appliances, which are CSA approved and prove to be a perfect/viable choice for the steaming process. These appliances are expected to witness a steady increase in the home interiors segment. Nowadays, these appliances are being designed for personal usage, which helps in easy removal of wrinkles, thereby giving a refreshing look to clothes. Handheld steamers are mostly preferred appliances in the residential sector.

Vendors in the fashion industry are expected to introduce several appropriate devices for making the fabric more appealing/presentable to consumers. With advances in technology, appliances such as garment steamers are gaining significant demand among fashion collectors.

Premium models are finding increasing usage in the high-end professional dry-cleaning segment. These models have large applications in the media and film industry as these appliances enhance and refresh apparel looks. Premium appliances offer value for money as they provide excellent performance and results. Europe is expected to emerge as a major market for garment steamers during the forecast period.

In terms of revenue, the mass-market model segment is expected to cross over a $1 billion mark during the forecast period. Retail outlet chains and homeowners proficiently use mass-market models. These models are preferred as they can be used for steaming and staightening clothes on daily purposes. Also, the cost-effectiveness offered by these models is likely to drive the adoption in the residential sector.

Professional and residential end-users mainly opt for mid-sized appliances as they offer ease of use and high operationality among end-users. However, these machines also help in maintaining the fabric quality, thereby increasing the application. Mini-handheld models are portable models, which are growing in demand due to convenience, compactness, and lightweight, which make them an ideal choice among travelers.


North America, which is led by the US, where appliances have a profound usage in retail outlets and the fashion industry and the tourism sector, is contributing to the growth. With the changing lifestyles and busy schedules, the trend of garment care appliances is expected to witness an increase in the market.

Europe is one of the major factors favorably impacting the demand in the market due to the increasing trend of using convenient and hassle-free products. Factors such as portability, efficiency, flexibility, along with the convenience offered by steamers in comparison to traditional and conventional modes of ironing methods are expected to bolster the demand in the APAC region.

Changing diversified demographic trends, ranging from improvements in living standards to the aging population, are expected to impact the overall spending preferences of users, thereby opening new prospects for the garment care appliances sector in Latin America.

The MEA market is in the nascent stage of growth. The increasing number of e-commerce channels, coupled with the growing demand for efficient appliances, is expected to propel the demand in the region. Saudi Arabia and the UAE are considered to be centers for retail activities in the region.

Insights by Vendors

The global garment steamer market is highly concentrated with the presence of several local and global players in the market. The competition is intense. The rapidly changing technological scenario could adversely affect vendors as customers expect continual innovations and upgrades.

Manufacturers are emphasizing on identifying opportunities, thereby setting up certain goals to achieve productivity and efficient usage of capital resources. The present scenario is forcing vendors to alter and refine their unique value proposition to achieve a strong presence.

One of the key strategies implemented by vendors includes the introduction of differentiated products and solutions. Hence, companies strive to offer differentiated channels for distribution and better product mix, thereby catering to the changing needs and requirements of the target customers in the market.

Key Topics Covered

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by Product
4.4.2 Market Segmentation by Application Type
4.4.3 Market Segmentation by Model Type
4.4.4 Market Segmentation by Pricing Type
4.4.5 Market by Distribution Channel
4.4.6 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Overview

8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Increased Spending on Advanced Consumer Appliances
8.1.2 Rising Awareness of Allergen-free & Dust Mites-free Clothing
8.1.3 Increasing Marketing & Promotional Activities
8.2 Market Growth Restraints
8.2.1 Replacement of Garment Steamers with Traditional Ironing
8.2.2 Volatility in Raw Material Prices
8.2.3 Commoditization & Cheaper Cost of Chinese Garment Steamers
8.3 Market Opportunities & Trends
8.3.1 Advancements in Technology & Innovative Solutions
8.3.2 Upsurge in E-commerce Platforms
8.3.3 Growing Retail Industry

9 Consumer Behavior Analysis
9.1 Overview
9.2 Consumer Trends & Preferences

10 Market Landscape
10.1 Overview
10.2 Market Size & Forecast
10.3 Five Forces Analysis
10.3.1 Threat of New Entrants
10.3.2 Bargaining Power of Suppliers
10.3.3 Bargaining Power of Buyers
10.3.4 Threat of Substitutes
10.3.5 Competitive Rivalry

11 Value Chain Analysis
11.1 Overview
11.2 Value Chain Analysis
11.2.1 Raw Materials and Component Suppliers
11.2.2 Manufacturers
11.2.3 Dealers/Distributors/Retailers
11.2.4 End-users

12 Distribution Channel
12.1 Overview
12.1.1 Manufacturers
12.1.2 Distributors in Channel Network
12.1.3 Retail Distribution
12.1.4 Online Distribution Channel Network

13 By Product
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Handheld Garment Steamer
13.4 Upright Garment Steamer

14 By Application
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Retail
14.4 Fashion
14.5 Hospitality
14.6 Healthcare
14.7 Home Interiors
14.8 Others

15 By Model
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Commercial Floor Models
15.4 Mid-sized models
15.5 Mini Handheld Models

16 By Pricing
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Premium Models
16.4 Mid-End Models
16.5 Mass Market Models

17 By Geography
17.1 Market Snapshot & Growth Engine
17.2 Market Overview

18 Europe

19 North America

20 APAC

21 Latin America

22 Middle East & Africa

23 Competitive Landscape
23.1 Competition Overview

24 Market Vendor Analysis
24.1 Market Vendor Ranking Analysis

25 Key Company Profiles
25.1 Electrolux
25.1.1 Business Overview
25.1.2 Major Product Offerings
25.1.3 Key Strengths
25.1.4 Key Strategies
25.1.5 Key Opportunities
25.2 Goupe SEB
25.3 Koninklijke Philips
25.4 Panasonic

26 Other Prominent Vendors
26.1 1byone
26.1.1 Business Overview
26.1.2 Key Strengths
26.1.3 Key Strategies
26.2 AICOK
26.3 Bear Down Brands
26.4 CONAIR CORPORATION
26.5 DOMU BRANDS
26.6 Econoco
26.7 Elite Steam & Garment Machine
26.8 Epica
26.9 Fridja Limited
26.10 GLENDIMPLEX
26.11 Haier Group
26.12 Hamilton Beach Brands
26.13 Havells India
26.14 Jiffy Steamer
26.15 JOY
26.16 Midea
26.17 Newell Brands
26.18 Propress Professional Steamers
26.19 Pursteam
26.20 Reliable Corporation
26.21 Russell Hobbs
26.22 SALAV USA
26.23 SharkNinja Operating
26.24 SimplyLife Home
26.25 STANLEY BLACK & DECKER
26.26 steam&go
26.27 Steamfast
26.28 STOREBOUND
26.29 SVP WORLDWIDE
26.30 Taurus Group
26.31 Usha International

For more information about this report visit https://www.researchandmarkets.com/r/1818oy

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