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TechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing Progress with Best Fit AccountsTechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced the release of enhanced account rankings and insights in IT Deal Alert Priority EngineTM, fueled by 1st and 3rd party purchase intent data. Marketing and sales teams will now be able to leverage this new intelligence to get to the right accounts and prospects faster, increasing conversions and accelerating pipeline. "TechTarget has always focused on delivering ROI," said Michael Cotoia, CEO, TechTarget. "These new updates now make it even easier for our customers to close deals faster by helping them find the prospects that are directly in their sweet spot." TechTarget's Priority Engine is a SaaS (News - Alert)-based platform that delivers direct access to the most active in-market accounts and fully permissioned prospects doing purchase research in specific technology markets. In addition to providing exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor consideration and installed technologies, TechTarget is now able to integrate multiple first-party insights, such as Ideal Customer Profile (ICP) matching, direct engagement on a vendor's website and specific interactions buyers have with a customer's content and advertising across the TechTarget network within the platform to deliver vastly improved account prioritization capabilities. This latest release provides better tools for enterprise technology marketing and sales teams to more effectively reach and engage high value accounts within their total addressable market, including:
"Over the past six months we've been focused on bringing even more actionable data into Priority Engine to help our customers more efficiently identify and make progress with best fit accounts," said Andrew Briney, Senior Vice President of Products, TechTarget. "This release marks a major milestone in these efforts and a big leap forward for the platform." To learn more about Priority Engine, please or visit TechTarget.com/Priority-Engine. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter (News - Alert) @TechTarget. (C) 2019 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and IT Deal Alert and Priority Engine are trademarks of TechTarget. All other trademarks are the property of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20190523005763/en/ |