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Cinedigm Announces Content Licensing Deal for OTT Streaming Channel BAMBU With Key Partner China Lion for Over 40 Popular FilmsLOS ANGELES, Jan. 23, 2019 (GLOBE NEWSWIRE) -- Cinedigm (NASDAQ: CIDM) announced today the Company has entered into a non-exclusive content licensing agreement with leading Chinese entertainment company CHINA LION to release over four dozen films on the newly announced Chinese content entertainment streaming channel, BAMBU. “This deal delivers to BAMBU dozens of very strong and well-known films, and perfectly complements the CCTV/CITVC deal we recently announced, which was more TV episodic content,” said Bill Sondheim, president of Cinedigm Entertainment Group and Worldwide Distribution. “We are particularly pleased that the titles are all subtitled, allowing for the best representation of the original film versions and adds to the authentic high-profile content foundation for BAMBU.” "When we started China Lion back in 2010, Cinedigm was our first strategic home entertainment partner and we're overjoyed to continue that partnership with their launch of BAMBU,” said China Lion President & CEO, Yanming Jiang. “We're looking forward to adding future China Lion titles as they become available and provide BAMBU's audience with access to China's top films for years to come." The titles will be part of the launch line-up for BAMBU, expected in mid-2019, and include: China Lion Titles:
Cinedigm recently announced other significant content deals regarding content for BAMBU, including:
BAMBU aims to expand American appreciation of Chinese entertainment by providing viewers with a unique and innovative experience specializing in content previously unavailable to American audiences. Curated offerings will span far beyond typical martial arts and period epics, putting the spotlight on a diverse roster of content including contemporary action epics, serial dramas, romantic comedies, exciting sci-fi, pulse-pounding horror, and fantasy adventure sagas, as well as music and reality series, and educational programming ranging from instructional Chinese language courses to cultural cooking shows—all coming together to form the only complete Chinese entertainment platform in the United States. BAMBU will offer a variety of different programming options, constantly refreshing the channel’s content based on what is being enjoyed by its audience. BAMBU further advances the Company’s strategy for the bilateral flow of content and OTT streaming networks between North America and China. Additionally, the Company believes BAMBU is an important vehicle to provide immediate and invaluable audience feedback to Chinese producers working to produce films and television for a global audience. This direct consumer data should help better inform the development process in China about the categories of entertainment content, stories and character that appeal most to an American and eventually global audience. About CIDM: Press Contact for CIDM:
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