Online Travel: 2018 Global Market Analysis - Booking Through Mobile Device Drives Growth of Online Travel Sales
DUBLIN, Oct. 31, 2018 /PRNewswire/ --
The "Global Online Travel Market 2018" report has been added to ResearchAndMarkets.com's offering.
The online travel market is expanding worldwide and projected to maintain positive dynamics despite a slowing growth rate in recent years.
Global digital travel sales are expected to approach almost a 50% milestone in share of total travel sales in 2018, according to a forecast cited in a new publication. Much of the growth in the travel sector is expected to come from millennials and younger travelers who have high service expectations, make decisions based on travel recommendations and reviews and expect a personalized customer approach in their travel purchase journey.
North America is forecasted to remain the world's largest online travel market in terms of online share of total travel sales in 2018, revealed in the report. Global peer-to-peer brands like the lodging sharing services, Airbnb and Uber and the ride-hailing services, such as Uber and Lyft, continue to grow in popularity with the Millennial generation.
North and Latin America are expected to generate more than a half of the global sharing economy platform provider revenue and to become the main consumers of the P2P services through 2022. Airbnb.com also ranked third in the global ranking of the travel websites, after Booking.com and TripAdvisor.com in terms of total visits in August 2018.
The adoption of mobile booking technology and travel apps plays a significant role in the continued development of the global travel market. Countries of Latin America and Asia-Pacific were the leaders of mobile booking adoption, where smartphone users reported that they are comfortable researching, booking and planning their entire trips using only a mobile device. Despite of that, desktop remains the main booking channel globally, as the report shows.
Companies Featured
- Airbnb
- Uber
- Lyft
- Booking.com
- TripAdvisor.com
Key Topics Covered
1. Management Summary
2. Global Developments Overview of Online Travel Market, September 2018 Overview of Online Travel Market Trends, September 2018 Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f Total Travel Sales, in USD billion, and Online Travel Share, in %, by Regions and Global, 2018f Online Media Sources Used Regularly to Find Inspiration for Purchases, incl. Travel Review Websites, in % of Global Online Shoppers, March 2018 Breakdown of Bookings by Device, by Desktop, Smartphone and Tablet, in %, by Regions and Global, Q4 2017 Breakdown of Bookings by Device, by Desktop, Smartphone and Tablet, in % of Bookings, by Travel Category, Q4 2017 Sharing Economy Platform Provider Revenues, in USD billion, 2017e & 2022f Breakdown of Sharing Economy Platform Provider Revenues by Regions, in %, 2022f Airbnb's Revenue and Profit, in USD million, 2017 Ride-Hailing Revenues, in USD billion, 2017e & 2030f Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, August 2018 (1 of 2) Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, August 2018 (2 of 2)
3. North America 3.1. Regional Online Travel Sales, in USD billion, Year-on-Year Change, in %, and Share of Global Online Travel Sales, in %, by Canada and the USA and North America, 2016 - 2021f Breakdown of Hotel Booking Method by Channel, by Branded Hotel Channel, OTAs and Other, in % of Bookings, 2015 - 2018f 3.2. USA Online Travel Sales, by Desktop/Laptop and Mobile, in USD billion, 2017 - 2022f Number of Mobile Travel Bookers by device, by Smartphone and Tablet, in millions, 2016 - 2021f Share Mobile Travel Bookings via OTAs, in % of Total Mobile Bookings, 2016 & 2017f Sharing Economy User Penetration, in % of Adult Internet Users, 2017 Number of Airbnb Users, in millions, and Year-on-Year Change, in millions, 2017-2018e and 2021f 3.3. Canada Product Categories Purchased Online, incl. Flights and Travel Packages, in % of Online Shoppers, March 2017 Online Travel Sales, in CAD billion, and Year-on-Year Change, in %, 2016-2017e Online Travel Market Share, in % of Total Travel Market, 2017 & 2021f Online Travel Booker Penetration, in % Total Traveler Bookers, 2014 & 2017 Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and Airlines Websites, by Desktop and Mobile, in thousands, April 2017 & July 2017
4. Asia-Pacific 4.1. Regional Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2021f Mobile Travel Sales Share, in % of Total Digital Travel Sales, 2011 - 2020f Online Travel Sales, in USD billion, by Country, and CAGR, in %, 2017e-2020f Mobile Travel Sales, in USD billion, by Country, and CAGR, in %, 2017e-2020f B2C E-Commerce Sales, Online Travel Sales, Online Media Sales, and Digital Ride Hailing Sales in Southeast Asia, in USD billion, 2015, 2017e, 2025f, and CAGR, in %, 2015 - 2025f 4.2. China Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2021f Online Travel Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f Top 3 Categories of Products and Services by Retail E-Commerce Sales in Rural Areas, incl. Online Travel, in CNY billion, and Year-on-Year Change, in %, 2017 Breakdown of the Most Popular Accommodation Booking Methods, in % of Travelers, May 2018 Breakdown of Online Travel Agencies Market Shares by TransactionSize, by Online Holiday Travel Booking, in %, Q4 2017
Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and Online Hotel Booking, in %, Q4 2017 4.3. Japan Online Travel Sales, in JPY trillion, and Year-on-Year Change, in %, 2013 - 2017 B2C E-Commerce Service Sales by Category, in JPY billion, incl. Travel Services, and Year-on-Year Change, in %, 2016 & 2017 Mobile Share of Online Travel Bookings, in %, 2016 & 2017 Breakdown of Average Monthly Online Spending per Household by Products and Services, incl. Accommodation Services, in %, 2017 4.4. India Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f Online Travel Sales, in INR billion, and Year-on-Year Change, in %, 2017 - 2018e Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2017 Breakdown of Purchase Transactions in Selected Product Categories, by Purely Online, Purely Offline and Mixed, incl. Travel Tickets and Package Tours, in %, 2017 4.5. South Korea Online Travel Sales, in KRW trillion, 2013 - 2017 E-Commerce Sales by Product Category, in KRW billion, incl. Travel Arrangement and Reservation Services, 2016 & 2017, and Year-on-Year Change, in %, 2017 vs. 2016 Mobile Share of Online Travel Sales, in % and in KRW trillion, 2016 & 2017 Top 10 Product Categories Purchased Online, incl. Travel Products, in % of Online Shoppers, 2016 & 2017 Product Categories Purchased Online, by Mobile and PC, incl. Travel, in % of Online Shoppers, January 2018 4.6. Australia Product Categories Purchased Online, incl. Travel Tickets, Accommodation or Related Services, by Number of Online Shoppers, in thousands, by Age Group and Gender, FY 2016/2017 Product Categories Purchased Online, incl. Travel Tickets, Accommodation or Related Services, in % of Online Shoppers, by Age Group and Gender, FY 2016/2017 4.7. Indonesia Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f 4.8. Thailand Activities Carried Out Online, incl. Book Hotel, incl. Shopping, in % of Internet Users, July 2017 Product Categories Purchased in E-Commerce, incl. Booking Service, in % of Online Shoppers, Q1 2017 Product Categories Purchased in E-Commerce, incl. Travel, Tourism Services, in % of Online Shoppers, July 2017 Breakdown of Value of Products and Services Purchased Online, by Category, incl. Travel, Tourism Services, in % of Online Shoppers in Each Category, July 2017
5. Europe 5.1. Regional Product Categories Purchased Online, incl. Travel and Holiday Accommodation, in % of Online Shoppers in the EU, 2017 Share of Online Shoppers Buying Travel and Holiday Accommodation Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017 (1 of 2) Share of Online Shoppers Buying Travel and Holiday Accommodation Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017 (2 of 2) Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in % of Bookings, 2017 & 2021f Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016-2017e Online Travel Sales, in USD billion, by Russia, Other Countries and Total, 2016 - 2021f 5.2. UK Product Categories Purchased Online, in % of Adults, incl. Holiday Accommodation and Travel Arrangements, Q1 2017 Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2017 Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f Devices Used to During the Path to Purchase Travel Products, in % of Online Traveler Bookers, April 2017 Online Channels Used by Travelers to Plan Their Most Recent Trip, in % of Online Traveler Bookers, April 2017 Top 10 Travel Websites, by Average Monthly Visits, in millions, August 2016 - July 2017 5.3. Germany Product Categories Purchased Online, incl. Travel Accommodation and Other Travel Services, in % of Online Shoppers, Q1 2016 & Q1 2017 Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2017 Interactive Retail Sales of Services, by Category, incl. Package Tour, Accommodation, in EUR billion, 2016 & 2017 Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016 - 2021f Devices Used to During the Path to Purchase Travel Products, in % of Online Traveler Bookers, April 2017 5.4. France Product Categories Purchased Online, incl. Travel/ Tourism, in % of Online Shoppers, by Purchased in 2017 and Planned to Purchase in 2018 Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2017 Devices Used to During the Path to Purchase Travel Products, in % of Online Traveler Bookers, April 2017 Top 15 E-Commerce Websites/Applications, incl. Booking.com, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018 5.5. Spain Product Categories Purchased Online, incl. Travel and Holiday Accommodation, in % of Online Shoppers, 2017 Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2017 5.6. Italy B2C E-Commerce Sales by Category, incl. Tourism, by Products and Services, in EUR million, and Year-on-Year Change, in %, 2017 & 2018f Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2017 Product Categories Purchased Online, incl. Travel and Holiday Accommodation, in % of Online Shoppers, 2016 & 2017 5.7. Russia B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, incl. Online Travel, 2016 & 2017 Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2018f Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2022f Breakdown of Online Travel Sales by Sub-Category, in %, 2016 & 2017 Product Categories Purchased Online, incl. Travel Services and Tickets, in % of Online Shoppers, 2016 & 2017 5.8. Netherlands Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017 Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2017 5.9. Sweden Product Categories Purchased Online, incl. Travel and Holiday Accommodation, in % of Online Shoppers, 2016 & 2017 Breakdown of Online Travel Sales, by Category, in %, 2017 5.10. Denmark Product Categories Purchased Online, incl. Travel and Holiday Accommodation, in % of Online Shoppers, 2016 & 2017 Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2017 Breakdown of B2C E-Commerce Sales by Goods, Services, and Travel, in %, 2017 Breakdown of Top 20 Most Used Websites for Online Shopping, incl. Hotels.com, in % of Online Shoppers, H1 2017 5.11. Turkey E-Commerce Sales by Segment, incl. Holiday and Travel, in TRY billion, 2015 - 2017 Product Categories Purchased Online, incl. Travel Arrangements, in % of Online Shoppers, 2016 & 2017 Examples of Online Shops by Type and Category, incl. Travel, May 2018 5.12. Belgium Product Categories Purchased Online, incl. Travel and Holiday Accommodation, in % of Online Shoppers, 2016 & 2017 Share of Individuals Booking Travel Online, by Holiday Accommodation, Other Travel Arrangements and Total Travel Category, in %, 2012 - 2017 5.13. Poland Product Categories Purchased Online, incl. Holiday Tours, Accommodation and Tickets, in % of Online Shoppers, 2016 & 2017 Product Categories Purchased Online, incl. Travel and Bookings, in % of Online Shoppers, April 2018 5.14. Ukraine Product Categories Purchased Online, incl. Travel Tickets, Reservation Services and Travel, in % of Online Shoppers, October 2017 6. Latin America 6.1. Regional Online Travel Sales Share, in % of Global Digital Travel Sales, 2016 - 2021f Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 - 2021f 6.2. Brazil Product Categories Purchased Online, incl. Travel, in % of Online Shoppers, June 2017 Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2021f Breakdown of Accommodation Booking Apps, in % of App Booking Travelers, March 2018 6.3. Mexico Product Categories Purchased Online, incl. Reservations and Tickets, in % of Online Shoppers, 2017 Product Categories Purchased Online by Device, incl. Travel, in % of Online Shoppers, August 2017 Transactions Conducted via Mobile App, in % of Mobile Device Owners, August 2017 6.4. Argentina Online Travel Sales, in ARS billion, and Year-on-Year Change, in %, 2014 - 2017 Digital Travel Services Purchased via Mobile, incl. Hotel Reservation and Airplane Tickets, by Age Group, in % of Mobile Internet Users, April 2017
7. Middle East 7.1. Regional Devices Used for Research Travel Offers and Information Online, in % of Travelers, March 2018 Breakdown of Travel Offers Research and Book by Channels, incl. Online and Offline, in % of Travelers, March 2018 Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in % of Bookings, 2017 Top Travel Websites Used for Booking, in % of Travelers, March 2018 7.2. Saudi Arabia Share of Travel Bookings by Device, in % of Total Travel Bookings, H1 2018 Channels Used to Purchase Selected Categories of Services, by Online, Offline and Both, in % of Respondents, May 2017 7.3. UAE Online Channels Used For Travel Option Research, in % of Adults, April 2017 Share of Travel Bookings via Mobile, in % of Total Travel Bookings, H1 2018 Top 10 Travel Related Brands That First Come to Mind, in % of Travelers, March 2018
8. Africa 8.1. South Africa Breakdown of Latest Online Purchase by Product Categories, incl. Travel Purchases, in % of Online Shoppers, August 2017 8.2. Egypt Breakdown of Travel Offers Research and Book by Channels, incl. Online and Offline, in % of Travelers, March 2018 Top Travel Websites Used for Booking, in % of Travelers, March 2018 8.3. Kenya Breakdown of Channels Used for Research Travel Offers and Information Online, in % of Travelers, August 2017 8.4. Morocco Top 15 Product Categories Purchased Online, incl. Travel Products, in % of Online Shoppers, 2017
For more information about this report visit https://www.researchandmarkets.com/research/32qcs7/online_travel?w=5
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