TMCnet News
New Insights Show Impact of Voice Search on the Food IndustryNEW YORK, Aug. 15, 2018 /PRNewswire/ -- Yext, Inc. (NYSE: YEXT), the leader in Digital Knowledge Management (DKM), today released new survey data on how restaurant-goers use voice search to find and engage with restaurants. The results reveal that voice search has become an important part of how consumers interact with restaurants, and that voice search is an increasingly important part of restaurant marketing. The Yext-commissioned survey polled 1,000 adults in the U.S. who have asked a restaurant-related question using voice-enabled services like Siri, Alexa or Google Assistant, to source information or ask questions within the last year. The research revealed the following key findings among this group of respondents:
Voice enabled digital assistant use is forecasted to grow by nearly 120 percent in the next year. With adoption climbing rapidly, voice search will continue to transform the way consumers find and engage with restaurants, and ultimately where they decide to dine. Learn more about Digital Knowledge Management in the Food Service Industry. About Yext Yext (NYSE: YEXT) is the leading Digital Knowledge Management (DKM) platform. Yext's mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales. Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, Tyson's Corner, San Francisco, Shanghai, and Tokyo. For more information, visit www.yext.com.
View original content with multimedia:http://www.prnewswire.com/news-releases/new-insights-show-impact-of-voice-search-on-the-food-industry-300697219.html SOURCE Yext, Inc. |