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Consumer Research Reveals Majority of Restaurant and Hotel App Users Engage Once a WeekREDWOOD SHORES, Calif., Aug. 2, 2018 /PRNewswire/ -- A new report titled Get Appy: Do Consumers Use Restaurant & Hotel Branded Apps revealed that a majority of global consumers (57 percent) have used or are using mobile applications to engage with hospitality operators. The study of 15,000 consumers across Europe, Latin America, Asia-Pacific and North America revealed that of the 23 percent that have at least one restaurant or hotel branded app on their mobile device, 70 percent are using them at least once a week. Increased app engagement across global consumers creates new opportunities to personalize service, incentives and menu offerings and highlights the need for modern food and beverage technology to deliver more meaningful guest experiences. "Consumers are willing to engage with brands through mobile applications if operators can deliver differentiated value," said Chris Adams, vice president strategy, Oracle Food and Beverage. "Operators that lean into the mobile opportunity for the food and beverage industry will have a significant competitive advantage with greater insight into service preferences and emerging menu trends."
Oracle Food and Beverage provides operators with API interfaces through Oracle Hospitality Simphony Cloud Service that allow restaurants to extend their POS with mobile integrations. From mobile apps that enable loyalty or ordering flexibility, to back office applications that facilitate smoother operational efficiencies the open nature of the Simphony Cloud platform supports business growth and innovation. About Oracle The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com About Oracle Food and Beverage Oracle Food and Beverage, formerly MICROS, brings 40 years of experience in providing software and hardware solutions to restaurants, bars, pubs, clubs, coffee shops, cafes, stadiums, and theme parks. Thousands of operators, both large and small, around the world are using Oracle technology to deliver exceptional guest experiences, maximize sales, and reduce running costs. For more information about Oracle Food and Beverage, please visit www.Oracle.com/Food-Beverage Trademark Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners
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