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Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing PerformanceAUSTIN, Texas, Aug. 1, 2018 /PRNewswire/ -- Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, today announced enhancements to Aurea® Campaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets marketers quickly and easily engage with customers throughout their brand journey. More than 450 companies use the solution to power their demand generation, customer engagement and brand loyalty programs. By segmenting, targeting, testing and measuring email marketing effectiveness with Aurea Campaign Manager, these businesses can deliver the right message at the right time, deepen customer engagement, optimize marketing return on investment (ROI) and increase sales. "Nearly 270 billion emails were sent every day in 2017, and that number is only expected to increase in the coming years. That's one of the many reasons we empower marketers with solutions that drive transformative customer experiences," said Rachel Collins, general manager and senior vice president at Aurea Software. "Our latest updates to Aurea Campaign Manager deliver on our commitment to helping clients boost their customer engagement though superior deliverability, flexible automation and unlimited scale." Specific updates to the cloud-based email marketing solution include:
Zalus Digital is a marketing agency that uses AEM's software to support dozens of large retail, entertainment and government clients. "Aurea Campaign Manager already provides an easy-to-use interface and impressive backend that together help us meet any requirement a client throws at us, and we look forward to an even more streamlined user experience with this next release," said Bob Kamal, director at Zalus Digital. "Marketers are universally time and resource-crunched, so it's great to see AEM delivering innovations that will help them more quickly and easily launch ROI-driving email campaigns." Part of the Aurea family of companies, AEM's cloud and on-premise solutions are used by some of the world's largest e-commerce, media and digital marketing organizations. AEM empowers these marketers through robust campaign management and automation, data-driven segmentation and targeting, intuitive A/B testing and powerful analytics. The new version of Aurea Campaign Manager is available today. To learn more, visit https://www.aurea.com/our-solutions/engagement-solutions/campaign-manager. About Aurea Software Aurea and the Aurea logo are trademarks of Aurea Software, Inc. All other trademarks referenced are the property of their respective owners.
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