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Dallas/Ft. Worth-Based Luxury Car Dealer Partners With Flexdrive To Enhance Dealership Business Model And Economics, Meet Growing Consumer DemandATLANTA, July 30, 2018 /PRNewswire/ -- Dallas/Ft. Worth-based eCarOne and Essence Maserati and Alfa Romeo tapped Flexdrive, a car subscription technology and services company that enables dealers and fleet owners to offer on-demand car subscriptions to consumers via mobile devices, as their technology partner to launch a vehicle subscription program. Flexdrive, a joint venture between Cox Automotive and fleet management company ARI, will act as the technology platform for both dealerships' car subscription programs, while also providing a consumer marketplace for the dealerships to tap into. Car subscriptions continue to rise in popularity with dealers as margins on used car sales continue to tighten and consumers see some of the longest loan terms in history, increasing interest rates and growing monthly payments for vehicles. "We provide high-end cars to the Dallas and Fort Worth markets and have a strong customer base that's come to expect quality in our vehicles and service. But many of our customers want variability and variety in what they drive—offering car subscriptions makes that possible while also attracting a new customer base who might not have purchased our cars otherwise," said Motaz A. Rhima, owner of eCarOne and Essence. "Flexdrive is the best subscription partner given their capabilities and proven success in working with other dealerships, and quickly delivering them ROI on the program." Dealeships leveraging Flexdrive technology have experienced early profitability when implementing vehicle subscription. Flexdrive's value proposition consistently centers on:
Use of Flexdrive's consumer marketplace—a mobile app that enables consumers to browse and select subscription cars in any given market removing the stress and friction from the buying process—also helps dealers capitalize on changing consumer dynamics and expectations in how consumers engage with businesses and services. Both dealerships will offer luxury cars as part of the subscription program such as Alfa Romeo, BMW, Lexus, Maserati and Mercedes Benz. The program will also include more standard vehicles like Chrysler and Jeep. The dealerships represent the first in the country to offer high-end Alfa Romeos to consumers. To learn more, visit www.flexdrivedfw.com. "Dealerships continue to face financial pressure paired with changing consumer demands and an industry that is rapidly evolving," said Jose Puente, CEO of Flexdrive. "Motaz is a thought leader when it comes to transforming the dealership model in a move toward mobility and enhancing his business' economics in a way that also meets the consumer's shifting mentality." Flexdrive recently announced a partnership with Florida Fine Cars' to roll out AmeriDrive in the South Florida market as well as an international presence with Dribe, Denmark's leading car subscription operator. About Flexdrive View original content with multimedia:http://www.prnewswire.com/news-releases/dallasft-worth-based-luxury-car-dealer-partners-with-flexdrive-to-enhance-dealership-business-model-and-economics-meet-growing-consumer-demand-300688142.html SOURCE Cox Automotive |