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TUNE Links: Unifying Cross-Channel and Cross-Device Marketing MeasurementSEATTLE, July 19, 2018 /PRNewswire/ -- TUNE, the global leader in digital marketing measurement and partner management solutions, today at Postback unveiled updates to TUNE Links, a powerful solution that connects, routes, and measures marketing activities across audience touchpoints with a single measurement link. With the evolution of the smartphone and the rise of multi-device usage, the modern customer journey extends across more screens, platforms, and digital channels than ever before. Users can begin a journey in email on one device and finish it by making a purchase on another, along the way interacting with multiple touchpoints. For marketers, understanding interactions throughout the customer journey is mission critical and impossible to do today in a single measurement system. TUNE Links solves this fundamental disconnect by unifying cross-channel and cross-device marketing efforts via a single, platform-agnostic measurement link capable of delivering customers to preferred experiences while maintaining accurate tracking and attribution data. Unlike existing solutions, TUNE Links helps marketers direct customers to preferred experiences regadless of platform, all while capturing measurement information critical to maximizing ROI. For example, when a customer clicks a TUNE Link they are intelligently routed to any number of desired locations, from websites to apps, online shopping carts, app stores, or specific pages deep linked within an app. By using TUNE Links, marketers, advertisers, ad networks, and publishers are able to unify marketing efforts while conducting granular lifetime value and attribution measurement. Specifically, TUNE Links helps customers:
"Links are the ultimate gateway for marketers, advertisers, networks, and publishers alike to drive performance for their brands," said Dan Koch, Chief Technical Officer at TUNE. "Great links ensure your customer has the best possible experience while connecting marketing efforts directly to performance outcomes across all channels. As such, TUNE Links are a paramount part of any marketer's tool suite." TUNE Links will be fully available to all TUNE customers at no additional cost in August 2018. To learn more about TUNE Links, please review these two new guides, The TUNE Guide to Links and The TUNE Guide to TUNE Links. About TUNE
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