TMCnet News
Big Box Wins Back-To-SchoolAs the school year inches closer, back-to-school shopping is creeping to the top of parents' minds. Two-thirds of parents say they will begin shopping a month prior to the first day of school, and will frequent brick and mortar locations. Shopkick, the leading shopping rewards app, surveyed parents across the country to uncover where and when they'll shop, how much they plan to spend and on what. Despite the ease and efficiency of e-commerce, 88 percent of parents plan to hit big box stores like Target (News - Alert) and Walmart. A mere 5.5 percent responded they'll be using top online retailers to fulfill their back-to-school needs. However, online shoppers plan to spend more, with 60 percent reporting they plan to spend over $100 per child, compared to 44 percent of in-store shoppers. Shopkick (News - Alert) also found:
"Back-to-school is the second largest shopping season of the year, and both parents and brands put a lot of thought and preparation into it," said Adam Sand, CEO of Shopkick. "Whether in-store or online, there are deals, new products to discover and fun to be had -- and with Shopkick, back-to-school shopping becomes a rewarding experience." Shopkick conducted a survey of 2,500 users who self-identified as parents to gain insight into back-to-school shopping habits. This survey was conducted between June 26 and July 9, 2018. About Shopkick, Inc. Shopkick is the leading shopping rewards app, bringing moments of joy to everyday shopping - both on- and off-line. For brands and retailers, we provide high consumer engagement along the entire path to purchase. Our unique pay for performance model has been proven to deliver high ROI, driving incremental traffic, product engagement, and sales. Some of our leading brand and retail partners include Best Buy (News - Alert), Clorox, Coty, eBay, General Mills, Groupon, GSK, Hotels.com, Hulu, Marshalls, Nestle Purina, TJ Maxx and Unilever, among others. Shopkick is available for free on the iPhone (News - Alert) from the App Store and for Android from Google Play.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180719005122/en/ |