Global Tag Management System Market 2018-2023 - Real-Time Mobile App Marketing Opportunity
DUBLIN, July 17, 2018 /PRNewswire/ --
The "Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, Organization Size, Vertical - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.
The global tag management system market size is expected to grow from USD 661.9 million in 2018 to USD 1,286.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.2% during the forecast period.
The base year considered for this report is 2017, and the market forecast period is 2018-2023. The major growth drivers of the market include an increasing need for established data governance policies, focus on delivering better customer experiences, and the ability to create cohesive ecosystem. Growth opportunities for market include the need for tag management system applications, such as user experience management, content management, risk and compliance management, campaign management; and a new breed of tag management solutions.
The tag management system market study aims at estimating the market size and future growth potential of the market across segments, such as component (tools and services), application, deployment type, organization size, vertical, and region. The application segment includes user experience management, content management, risk and compliance management, campaign management, and others (search engine optimization and virtual assistant). The user experience management is expected to dominate the application segment in terms of contribution to the overall market, as companies across major verticals are deploying tag management system for enhancing customers' overall web experience by improving the performance of website.
In the component segment, the services subsegment is expected to record both largest size and highest growth rate globally. A main attribute for this growth is that tag management system technology has been around for nearly a decade, resulting in complete adoption and deployment of tag management tools for which users need continuous post service assistants for all kind of updates and upgrades. This has resulted in a larger market share for professional service market mainly for support and maintenance followed by managed service providers.
Tag management system applications are witnessing steady demand growth across major industry verticals, particularly in media, BFSI, and retail, due to its major business applications such as user experience management, and risk and compliace management. Applications, such as content management and campaign management, assist users for their digital measurement and marketing initiatives, as they help integrate and deploy various third-party tools into their website to track customers and their activities across and off the website.
Content management is one of the critical application areas where tag management tools deliver significant value. Tag management tools make it easier for a content manager or publisher to analyze and find how many visitors bounced after viewing a single page. So the overall tag management system application covers every business initiatives that include customer experience, safeguarding customer data, managing website performance, and content which are regarded to be the pillars for every companies to succeed.
The large enterprises segment is expected to dominate the market in terms of market size, as they are focusing on implementing tag management system in business applications to improve the customer loyalty and reduce infrastructure cost. However, the Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR, owing to the easy availability and scalability of cloud-based deployments.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights 4.1 Attractive Market Opportunities in the Tag Management System Market 4.2 Market By Component 4.3 Market By Application 4.4 Market By Vertical 4.5 Market By Organization Size 4.6 Market By Region 4.7 Market By Deployment Type
5 Market Overview and Industry Trends 5.1 Introduction 5.2 Market Dynamics 5.2.1 Drivers 5.2.1.1 Rising Need for Established Data Governance Policies 5.2.1.2 Delivering Better Customer Experience 5.2.1.3 Ability to Create A Cohesive Ecosystem 5.2.2 Restraints 5.2.2.1 Proliferation of Digital and Web-Based Marketing Technologies 5.2.3 Opportunities 5.2.3.1 Real-Time Mobile App Marketing Opportunity 5.2.3.2 Leveraging Customized Tag Management Systems 5.2.4 Challenges 5.2.4.1 Issues Related to Ownership of Tags 5.2.4.2 Lack of Advanced Technological Expertise and Knowledge Among Marketers 5.3 Tag Management System Technologies 5.3.1 Data Quality 5.3.2 Data Governance 5.3.3 Customer Analytics 5.3.4 Web Analytics 5.3.5 Artificial Intelligence 5.4 Regulatory Implications 5.4.1 General Data Protection Regulation (GDPR) 5.4.2 Can-Spam 5.4.3 EPRivacy Directive (EPR) 5.4.4 Governance, Risk, and Compliance (GRC)
6 Tag Management System Market, By Component 6.1 Introduction 6.1.1 Tools 6.1.2 Services 6.1.3 Managed Services 6.1.4 Professional Services 6.1.5 Consulting Services 6.1.6 Support and Maintenance Services
7 Market By Application 7.1 Introduction 7.1.1 Campaign Management 7.1.2 User Experience Management 7.1.3 Content Management 7.1.4 Risk and Compliance Management 7.1.5 Others
8 Tag Management System Market, By Organization Size 8.1 Introduction 8.1.1 Large Enterprises 8.1.2 Small and Medium-Sized Enterprises
9 Market By Deployment Type 9.1 Introduction 9.1.1 Cloud 9.1.2 On-Premises
10 Market By Vertical 10.1 Introduction 10.2 Banking, Financial Services, and Insurance 10.3 Telecommunication and It 10.4 Retail and Ecommerce 10.5 Healthcare 10.6 Manufacturing 10.7 Media and Entertainment 10.8 Others
11 Tag Management System Market, By Region
12 Competitive Landscape 12.1 Overview 12.2 Tag Management System Market: Prominent Players 12.3 Key Players in the Market 12.4 Competitive Scenario 12.4.1 New Product Launches and Product Upgradations 12.4.2 Partnerships and Collaborations 12.4.3 Acquisitions 12.4.4 Business Expansions
13 Company Profiles 13.1 Google 13.2 IBM 13.3 Adobe 13.4 Tealium 13.5 Ensighten 13.6 Adform 13.7 AT Internet 13.8 Commanders Act 13.9 Piwik Pro 13.10 Datalicious 13.11 Innocraft 13.12 Mezzobit 13.13 Oracle 13.14 Qubit 13.15 Relay42 13.16 Segment 13.17 Signal
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