Cisco and Loenberg AR Top the 2018 IIAR Analyst Professional, Team and Agency of the Year

LONDON, July 12, 2018 /PRNewswire/ -- An in-depth survey of industry analysts conducted by the Institute of Industry Analyst Relations (IIAR) looked at their perception of how analyst relations (AR) professionals are performing. The survey respondents voted the best AR professionals, teams and agencies supporting them in their day-to-day interactions with ICT vendors and service providers. The 2018 winners include Cisco for Best AR Team, Loenberg AR for Best AR agency, and Amal Nichols of Cisco as the Top AR professional. This IIAR survey aims at sharing best AR practices for the benefits of AR professionals and industry analysts alike. It investigates the performance of individuals, "megavendors" teams and AR agencies according to the IIAR 3R's: Responsiveness, Relationships and Results.

Key findings to be detailed in an upcoming webinar for IIAR members confirms that good execution is crucial for analysts, their top pet peeves of analysts include not following-up on requests and PR-type push with generic information not supporting their own research coverage area. 

IIAR AR Professional of the Year 2018: Amal Nichols / Cisco
Second place, IIAR AR Professional of the Year 2018: Renata Barros / Cisco
Third place, IIAR AR Professional of the Year 2018: Mark Kitchell / Amazon Web Services

IIAR AR Team of the Year 2018: Cisco
In addition to placing two winners in the IIAR AR Professional of the Year 2018, analysts also voted Cisco the best IIAR AR Team of the Year for 2018 for the second year running.

"We are thrilled to be recognized for the second year in a row. We are constantly assessing and refining our AR program and looking for new ways to bring greater value o Cisco and our analyst community. It is important to us that the work we do and the relationships we build are meaningful. This award is a testament to that effort," said Amal Nichols / Director of Global Analyst Relations / Cisco  (@nicholsamal, LinkedIn).

Cisco was closely followed by Dell (up from 5^th) and Oracle (up one place), IBM, Microsoft and HP all going down in this megavendors AR teams ranking.

IIAR AR Agency of the Year 2018: Loenberg AR
A new category for agencies providing analyst relations services sees Signe Loenberg keeping the top position in 2018 for those awards, after being elected as the best AR professional for two year running. The IIAR survey maps a deep field with 85 AR agencies identified by analysts, with an sizeable spread between the top 30 agencies and the bottom 35 -all of the latter receiving negative scores. Large unspecialised agencies and PR freelancers were equally shunned by analysts, demonstrating the value of specialist AR skills and staff.

"I am extremely grateful and honoured to have been recognised by the analyst community and very proud of the team who have helped Loenberg AR achieve this award.  We value the strong and longstanding relationships we have developed with analysts around the world and enjoy working with our clients to help them engage positively and effectively with this influential community. I would like to thank everyone who took part and congratulate Amal Nichols on IIAR AR Professional," said Signe Loenberg / Loenberg AR (@signeloenberg, LinkedIn).

Loenberg AR is followed by Axicom and Destrier AR.

"On behalf of the IIAR Board, I am delighted to congratulate Amal and Signe for being the torchbearers of excellence in analyst relations (AR)," said Ludovic Leforestier (@lludovic, LinkedIn), IIAR Co-Founder and Board Member.

About the Institute of Industry Analyst Relations
The IIAR is a not-for-profit organisation established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and offer opportunities for AR practitioners to network with their industry peers. 

Contact: 
Ludovic Leforestier, IIAR Board Member
[email protected]
+447500817433

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SOURCE Institute of Industry Analyst Relations (IIAR)

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