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Cinco and Dentsu Live announce official strategic partnership in JapanCanada's sponsorship & experiential agency creates partnership with Japan's live marketing powerhouse to create consumer experiences within the Japanese market. TOKYO, July 11, 2018 /CNW Telbec/ - Canada's Cinco and Dentsu Live Co., Ltd of Japan have officially finalized a partnership agreement in Tokyo, Japan. A leader in consumer experience creation, Cinco maximizes cutting-edge technology and content, and has provided award-winning experiences for some of North America's most prominent brands and renowned advertisers worldwide. Dentsu Live will turn to Cinco's technology, creation, and innovation unit CincoLab, to co-create consumer engagements and content using technologies including AI, AR, Mixed Reality, Internet of Things, VR, Sensors, and Bots. Supported by years of in-house development, on-going research and collaborative partnerships with technologyhubs across the globe, Cinco has created a unique Experience Framework Platform that continues to evolve. It will allow the Dentsu Live x Cinco team to brainstorm more efficiently, while also creating innovative experiences that continuously engage consumers in the Japanese market. Recognized by industry peers, Cinco has garnered multiple awards for their successful sponsorship and experiential programs in North America. Recently, it was selected by the Government of Canada and identified, in its CTA Program in New York, as one of eight high-potential leading technology and innovation companies in the country. Through this partnership, Dentsu Live will look to bring additional experiential value and innovative ideas to clients in Japan and overseas, by collaborating and co-creating with Cinco in the development of experiences that raise the bar in terms of innovation, creativity, and engagement for consumers. Company Overview Highlights
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