TMCnet News
AT&T and Reese Witherspoon's Hello Sunshine Announce Launch of VOD Channel Spotlighting Female Creators and Their StoriesEL SEGUNDO, Calif., July 10, 2018 /PRNewswire/ -- AT&T* and Hello Sunshine is debuting 2 new female-driven series on DIRECTV, DIRECTV NOW and U-Verse with the launch of the Hello Sunshine Video On Demand (VOD) channel. Hello Sunshine produces engaging and distinctive new narratives with women at the center. The VOD channel will premiere 2 female-driven original series:
Viewers can also watch curated original content including short-form and library film titles. Go to att.com/hellosunshine for a sneak peek at what's to come. Hello Sunshine was launched in November 2016 by Reese Witherspoon in partnership with The Chernin Group and AT&T's Otter Media portfolio. "AT&T was one of our first partners in the quest to bring female-centric storytelling to the forefront and we are especially proud of how these original series push that mission ahead," said Sarah Harden, CEO, Hello Sunshine. "We're looking forward to working with AT&T to develop more opportunities for women to see themselves and their stories reflected in entertainment." To watch, search "Hello Sunshine" on DIRECTV NOW, go to channel 1112 on DIRECTV or channel 1530 on U-verse. New DIRECTV NOW subscribers can get their first 3 months for $10 a month with the promo code SUNSHINE3 – go to att.com/hellosunshine to learn more and sign up.1 "Providing an empowering platform for diverse voices is a priority for us," said Valerie Vargas, senior vice president – Advertising and Creative Services, AT&T. "Our work with Hello Sunshine gives stories about women the spotlight they deserve, which inspires our viewers and drives authentic conversation." "Shine On with Reese" – debuts July 17 "I am thrilled to have such like-minded, creative collaborators at AT&T to help Hello Sunshine pursue our mission of elevating and showcasing the voices of women that we have such admiration and respect for," said Witherspoon. "I am so excited for the world to experience the stories from our partnership with AT&T, which are set to be equal parts entertaining, inspiring, thought-provoking and unabashedly real." Viewers can look forward to weekly episodes with:
"'Shine On with Reese' is about experiencing with Reese the stories of exceptinal artists, entrepreneurs and leaders who happen to be women, and reveals how their personal journeys are unique yet relatable," said Charlotte Koh, head of Digital Media and Programming, Hello Sunshine. "It epitomizes our goal of telling unexpected stories from interesting women's perspectives." "Shine On with Reese" will premiere on DIRECTV, DIRECTV NOW and U-Verse via the Hello Sunshine VOD channel Tuesday, July 17. Viewers can go to att.com/hellosunshine for a sneak peek at the first episode. "Master the Mess" series from The Home Edit – debuts Sept. 4 AT&T Hello Sunshine Filmmaker Lab – July 30-Aug. 6 1After 3 months, service renews at then-prevailing rate (currently min. $35/mo.) unless you cancel. Price for "Live a Little" package after discount. New subscribers only. Limited time offer. Voids 7-day trial. Restrictions apply. About Hello Sunshine *About AT&T Communications AT&T Communications is part of AT&T Inc. (NYSE:T). Learn more at att.com/CommunicationsNews. AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att. © 2018 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. ***Coverage not available everywhere. Based on overall coverage in U.S. licensed/roaming areas. Reliability based on voice and data performance from independent 3rd party data.
View original content with multimedia:http://www.prnewswire.com/news-releases/att-and-reese-witherspoons-hello-sunshine-announce-launch-of-vod-channel-spotlighting-female-creators-and-their-stories-300677216.html SOURCE AT&T |