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New Study Examines How to Generate the Support and Resources Needed to Sustain an Effective Patient Adherence ProgramCHAPEL HILL, N.C., July 6, 2018 /PRNewswire/ -- Patient adherence has long been a challenge for the pharmaceutical industry. It is estimated that poor drug adherence costs the healthcare system $300 billion a year and results in 125,000 deaths annually in the United States. The most common drivers behind nonadherence are financial and/or behavioral. It takes effective patient adherence program design and management to overcome these formidable hurdles. A new Best Practices, LLC study found that many pharma companies are segmenting patients and customizing content to enhance the results of their adherence programs. In the research study, 80 percent of respondents cited some level of tailoring in their program portfolio, defined by segmentation of patients and subsequent customization of content to fit the segments. "We are tailoring and moving towards personalization by designing programs that can be customized depending on the target customer segments," said one participant, a vice president of marketing. Research and consulting leader Best Practices, LLC undertook this research to explore how adherence leaders in pharma are ensuring they have the support and resources to create effective patient adherence programs. The report, "Gaining Support for Patient Adherence Programs and Effective Resource Allocation to Drive Adherence," provides evidence-based benchmarks to address questions such as:
The study collected insights from 20 respondents in managerial or higher level positions at leading companies with patient adherence programs. To learn more about this report, download a complimentary report excerpt at http://www.best-in-class.com/rr1502.htm. For related research, visit our Best Practices, LLC website at www.best-in-class.com. ABOUT BEST PRACTICES, LLC View original content:http://www.prnewswire.com/news-releases/new-study-examines-how-to-generate-the-support-and-resources-needed-to-sustain-an-effective-patient-adherence-program-300677084.html SOURCE Best Practices, LLC |