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Can You Give Up Your Mobile Phone for One Day? Limelight Networks' "State of Digital Lifestyles" Report Shows Nearly Half of Consumers Could NotConsumers worldwide increasingly depend on internet-connected devices, with 80 percent reporting digital technology has made a positive impact on their lives. According to the new "State of Digital Lifestyles" report from Limelight Networks (Nasdaq: LLNW), a global leader in digital content delivery, mobile phones have become such an integral part of daily life that nearly half of consumers surveyed say they could not go a single day without them. Respondents in ten countries were asked how they interact with digital media and the impact of technology on their lives. When asked how long people could part with their favorite digital devices, 48 percent of global consumers noted they would not be able to stop using their mobile phones for even one day. Dependence on phones was highest in Malaysia, where 69 percent of consumers noted they could not give up these devices. Laptop and desktop computers were the second most integral technology, with 33 percent of global respondents reporting they can't go a day without theirs. Consumers have yet to widely embrace digital assistants such as Amazon Echo and Google (News - Alert) Home. Globally, only 19 percent currently own one of the devices, led by the U.S. at 35 percent, with Japan having the lowest adoption at seven percent. The main hurdle to adoption is that only 35 percent of consumers fully trust digital assistants to provide general information such as weather, news and research. Less than one-third (29 percent) fully trust digital assistants for online shopping, and just 22 percent trust them for home automation. Additional insights from the report include:
The State of Digital Lifestyles report is based on responses from 5,000 consumers in France, Germany, India, Italy, Japan, Malaysia, Singapore, South Korea, the United Kingdom, and the United States age 18 and older who had downloaded software or streamed online video or music during the last month. The full report is available here.
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