[June 25, 2018] |
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Ping Identity Improves Customer Experience for Global Enterprises with Adaptive Authentication Enhancements
Ping
Identity, the leader in Identity Defined Security, today announced
major enhancements to PingFederate and PingID SDK that improve the
authentication flow and make it easier to natively provide adaptive
authentication within consumer-facing mobile applications. These
enhancements are designed to help enterprises improve customer
engagement, while also maintaining a strong security posture.
The Voice of the Connected User Landscape Data published by 451 Research,1
an information technology industry analyst firm, states there is a
"steady growth in customer willingness to share personal data for
something of value." Yet, at the same time, customers are experiencing
angst about data privacy. This is why it's important for enterprises to
balance personalization with data security in order to drive customer
satisfaction. The latest features in the Ping Identity Platform are
designed to address these challenges, by optimizing this balance to
deliver exceptional customer experiences.
What's New in PingFederate
The latest version of PingFederate delivers significant feature
enhancements in authentication policies and provides additional options
for user self-service. The release improves authentication flows with
support for email ownership verification, CAPTCHA and more. These
capabilities help improve the registration and sign-on experience for
customers engaging with your brand across multiple channels and devices.
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Email ownership verification. Formerly, enterprises would
identity proof customers by having them speak to a company
representative. Now, with the email ownership verification
functionality, enterprises can take what was once a manual process and
make it available online to provide a frictionless customer experience.
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CAPTCHA for login and self-service. Support of CAPTCHA enables
PingFederate to reduce the risk of automated malicious attempts to
authenticate, change a password, or recover a user account. This new
feature reduces the risk of hackers using brute force to access user
accounts and helps to further protect customer identities.
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Storage of connected identity attributes. When an enterprise
enables their customers to use social login, such as Google, LinkedIn (News - Alert)
or Twitter, they can now capture additional attributes from a
consumer's profile on that social platform. Also, enterprises have
more options with how additional attributes from a consumer's social
profile are stored, including storing all attributes from the social
provider and optionally deleting them if a user disconnects from that
provider. PingFederate's support for this feature allows consumers to
have more personalized interactions with your enterprise to improve
their experience.
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Authentication policy administration. With
PingFederate's newly structured authentication policy administration
model, enterprises can support simple and complex use cases for single
and multi-branded sites from a single solution. This capability
enables enterprises supporting multiple user populations or brands to
provde a consistent experience to end users across all interactions.
"PingFederate is unique in that it provides a rich set of templates that
can incorporate various workflows into an out-of-the-box user
interface," commented Loren Russon, vice president, product management,
Ping Identity. "It also makes CIAM deployments easier by taking features
from our previous release and extending consumer authentication and
self-service capabilities. This includes integrating logins from social
providers, supporting self-service registration and profile management,
and much more."
"With PingFederate's latest release, we'll be able to provide more
self-service options for identity verification, which will improve our
customer experience for more than 20,000 agencies-while also securing
access to personal information," said Dr. Adrian Mayers, senior director
of information security (CISO), Vertafore.
What's New in PingID SDK
The latest release of PingID SDK and its new, out-of-the-box integration
kit to PingFederate provides authentication feature enhancements and
makes it easier for enterprises to natively implement adaptive
authentication within customer-facing mobile applications.
Features and functionality include:
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Integration kit supports more authentication methods to reach all
users. PingID SDK supports a diverse set of authentication methods
such as email and SMS, both fully customizable and multilingual
one-time passcodes, with support for voice one-time passcodes coming
soon. The result means that customers can easily engage with a brand
via authentication methods of choice, on their preferred channels, and
in their local language.
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Customizable authentication screens. The new PingFederate
PingID SDK integration kit directly makes it easier for PingFederate
customers to implement authentication within their consumer-facing
mobile application. This integration kit includes customizable user
interface templates that make it simpler for enterprises to seamlessly
engage with their customers.
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Easier provisioning. With the PingID SDK integration kit,
enterprises can automatically create, update and remove users within
PingID. The integration kit enables enterprises to synchronize user
identities and their profile attributes between PingFederate's user
directory and PingID. The automatic provisioning enhancement improves
the customer experience, by reducing the lag between profile creation
and user access to their associated resources.
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Device registration with external verification. With support
for multiple authorization options, enterprises enable existing active
users to verify their identities with an external authorization
option. This provides yet another way for users to seamlessly interact
with your brand across multiple devices.
Available this month, the combination of PingFederate with PingID SDK
enables enterprises to seamlessly create a secure user experience for
their customers. To learn more about these product updates, visit www.pingidentity.com.
About Ping Identity | The Identity Security Company
Ping Identity envisions a digital world powered by identity. As the
identity security company, we simplify how the world's largest
organizations prevent security breaches, increase employee and partner
productivity and provide personalized customer experiences. Enterprises
choose Ping for our identity expertise, open standards leadership,
partnership with companies like Microsoft, Amazon and Google, and
collaboration with customers like Boeing, Cisco (News - Alert), GE, Kraft Foods,
Walgreens and over half of the Fortune 100. The Ping Identity Platform
allows enterprises and their users to securely access cloud, mobile and
on-premises applications while managing identity and profile data at
scale. Architects and developers have flexible options to enhance and
extend their existing applications and environments with multi-factor
authentication, single sign-on, access management, directory and data
governance capabilities. Visit www.pingidentity.com.
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1 Source: 451 Research, Voice
of the Connected User Landscape, 2H 2017
View source version on businesswire.com: https://www.businesswire.com/news/home/20180625005360/en/
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