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Videa Releases New Research Signaling the TV Advertising Industry is Ready for ChangeVidea, an online marketplace for automated television advertising, today released new research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and TV Station Members and Reps, on the state of the TV advertising industry. Key findings from the study, conducted from September 2017 - March 2018, include:
To access the findings from Videa's Change Management study, please click here. About Videa Videa is the leading automated TV marketplace that is pioneering the way full schedule, local television advertising spots are bought and sold. Through its platform, Videa provides buyers with direct access to broadcast station advertising inventory, enabling advertisers, agencies and marketers to purchase media buys - within seconds and up to a year in advance. Videa can work with any traffic system or demand side buying platform, aligning with the unique needs of each TV station's sales strategy. Owned by Cox (News - Alert) Media Group, Videa was founded in January 2014. The company is headquartered in Atlanta, GA. For more information about Videa, visit videa.tv. Change Management Survey Methodology: The survey was conducted online and reached 174 participants, comprised of Media Agency and TV Station Members and Reps who answered substantive questions in the survey. The survey was fielded between September 2017 and March 2018. All results are based on a sample and are therefore subject to statistical errors normally associated with sample-based information.
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