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Capgemini's LYONSCG Gives Tarte Cosmetics a Digital MakeoverCHICAGO, June 14, 2018 /PRNewswire/ -- Lyons Consulting Group (LYONSCG), part of the Capgemini Group (Euronext Paris: CAP.PA), today announced its engagement with Tarte Cosmetics, a popular makeup and cosmetics brand known for its use of high-performance naturals™. LYONSCG provided eCommerce design and implementation services to help Tarte transform the brand's digital experience. The project included the launch of two new sites built on Salesforce Commerce Cloud: Tarte US/Canada/International and Tarte EU. Tarte products can now be purchased and shipped to 190 countries around the world. "We are so excited to share our new digital experience with our tartelettes. LYONSCG built a truly stunning site with sophisticated functionality that engages customers throughout the shopping journey. The custom front-end design is fresh and mobile-friendly, so we are already seeing impressive results," said Stephanie Urban, Senior Director of Digital Marketing at Tarte Cosmetics. "LYONSCG's extensive knowledge of Salesforce Commerce Cloud, combined with the talent of its creative team, made it the ideal agency for our project." Tarte Cosmetics is an innovator in the beauty industry, offering eco-chic, cruelty-free cosmetics and hypoallergenic, vegan skincare. The brand's previous eCommerce site was based on a custom platform that inhibited its ability to keep up with spikes in traffic during promotions and seasonal peaks LYONSCG created a brand-centric, responsively designed eCommerce site that showcases the innovative and distinct elements of the Tarte brand. The new site was recognized by L2, a prominent business intelligence firm, which ranked Tarte number two in its "Digital IQ Index: Beauty." Tarte was also the first independently owned brand to be ranked in the Genius class by L2. Notable features of the new site include:
"Tarte is a growing, inventive brand and we are thrilled to be working with them," said Dave Barr, Co-Founder and Executive Vice President at LYONSCG, part of the Capgemini Group. "Our team promised a visually dynamic and engaging digital experience, and we are very proud of the solution we delivered. We look forward to providing support services and continuing to optimize the online experience for this amazing brand." About Lyons Consulting Group About Capgemini Visit us at www.capgemini.com. People matter, results count. Salesforce, Commerce Cloud and others are among the trademarks of salesforce.com, inc.
View original content with multimedia:http://www.prnewswire.com/news-releases/capgeminis-lyonscg-gives-tarte-cosmetics-a-digital-makeover-300666081.html SOURCE Capgemini |