TMCnet News
The David and Goliath Story You Want to Hear About… But Can't Because of Your HeadphonesNEW YORK, June 14, 2018 /PRNewswire/ -- Don't get beat by Beats! Americans spend billions on headphones every year, but they are getting beat by a system that mistakes brand names for quality. Today, EVEN, a personal audio company with breakthrough adaptive sound technology, is pulling back the curtain on the "one-sound-fits-all" proffered not just by major headphone brands, but across all of personal audio, that poses as "innovation" and charges consumers a hefty premium. With EVEN's Don't get beat by Beats campaign, the company urges consumers to re-consider the sound quality of their current headphones or earbuds of choice and to better understand what's missing. Just like eyesight, each person's hearing is unique, yet headphones, from Beats and Apple to Bose and others, are still built in a one-sound-fits-all model. Consumers are missing out on hearing music, television, podcasts and everything else in tune with their own ears. The campaign will feature a pop up experience in New York City, the introduction of EVEN's H3 Headphones and additional engaging consumer elements. "We've launched our Don't get beat by Beats campaign because enough is enough. Consumers deserve better than what they're currently being told is high quality by companies spending millions on advertising over innovation to convince them of such," says Danny Aronson, CEO and Co-founder of EVEN. "When personalized sound is experienced for the first time, listeners immediately understand what they've been missing," continued Aronson. "We want everyone to experience the award-winning EVEN EarPrint difference when sound is customized to the unique way you hear, in each ear. EVEN is thrilled to bring a personalized sound experience to consumers with our Pop Up Store and theintroduction of the EVEN H3 Headphones." EVEN POP UP EXPERIENCE IN NYC As part of the Pop Up experience, EVEN has partnered with legendary Brooklyn-based record store Human Head to bring everyone back to their music-loving roots where guests can browse and purchase their favorite vinyl. The store will feature upcoming and established artists throughout the month of June with live performances, record release parties, round table discussions with industry leaders, and more. Check out all of the events and register for your favorites at https://www.weareeven.com/calendar. Visit the EVEN Pop Up Store at 130 Greene Street, New York, NY 10012. EVEN's H3 HEADPHONE LAUNCH EVEN EARPRINT TECHNOLOGY About EVEN View original content with multimedia:http://www.prnewswire.com/news-releases/the-david-and-goliath-story-you-want-to-hear-about-but-cant-because-of-your-headphones-300666485.html SOURCE EVEN |