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Parks Associates: More Than 265 Million Households Worldwide Will Have More Than 400 Million OTT Video Service Subscriptions by 2022DALLAS, June 13, 2018 /PRNewswire/ -- A new industry report from international research firm Parks Associates shows that the number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu, has driven a steady increase in adoption of smart TVs and streaming media players since 2010, according to Global Connected Living Outlook: Expanding IoT Momentum. "Fifty-three percent of U.S. broadband households own a smart TV, and both smart TVs and streaming media players are continually improving the user experience to accommodate the shifting habits of consumers, including integration with voice-based digital assistant ecosystems," said Kristen Hanich, Research Analyst, Parks Associates. "The rise of these digital assistants is another key trend over the last few years, with Apple Siri, Amazon Alexa, Google Assistant, Microsoft Cortana, and Samsung Bixby, among others, now on the market. Both smart home and connected entertainment developers are working to integrate this functionality into their products." Global Connected Living Outlook: Expanding IoT Momentum also reveals that consumers now own an average of 8.6 connected CE products in their home, an 87% growth in the average volume of devices since 2010. Additional research from the report shows:
Global Connected Living Outlook: Expanding IoT Momentum provides a comprehensive overview and assessment of the markets serving consumers' connected lifestyle. The report identifies key trends and market developments in service categories, including broadband, television and video, digital content, residential security, home energy management, home support services, and connected health and wellness, as well as connected consumer product categories, including home networks, smart home devices, and connected consumer electronics. The report identifies key companies to watch in each product category and includes five-year forecasts for select product categories. For more information about Parks Associates' research, contact [email protected]. To schedule an interview with an analyst or to request specific data, contact Julia Homier at [email protected], 972-996-0214. About Parks Associates Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security. Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer. http://www.parksassociates.com Contact: View original content with multimedia:http://www.prnewswire.com/news-releases/parks-associates-more-than-265-million-households-worldwide-will-have-more-than-400-million-ott-video-service-subscriptions-by-2022-300665556.html SOURCE Parks Associates |