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New Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push NotificationsSAN FRANCISCO, June 12, 2018 /PRNewswire/ -- Leanplum, the leader in mobile engagement, today announced a new Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World, which examines the performance of email across modern-day marketing channels. According to App Annie, in Q1 of 2018, the app economy was responsible for $18.4 billion in revenue. Email marketing helps brands tap into this growing revenue opportunity by prompting users for return visits to their mobile apps, that in turn drives higher monetization. Yet, using email as a standalone marketing channel isn't enough. To truly engage customers wherever they are — web, mobile, mobile web — marketers need a multi-channel strategy that combines email with other communication channels. In this report, Leanplum unveils first-of-its-kind data to help marketers leverage email as a core part of their multi-channel campaigns to drive mobile retention and revenue. Key findings include:
"Forward-looking brands have recognized that in a mobile-first world email cannot be siloed from the data that apps provide," said Joyce Solano, SVP of Global Marketing at Leanplum. "Leanplum's latest Mobile Marketing Trends report validates the importance of understanding user behavior in your email campaigns so you can successfully orchestrate with other mobile channels such as push notifications and fuel marketing engagement." For this report, Leanplum analyzed global data over a 60-day period, from hundreds of mobile-savvy brands that sent at least 1,000 emails per day. Apps from a variety of verticals were included in the findings — including, but not limited to, travel, gaming, education, entertainment, and fintech. Leanplum's mobile marketing platform captures more than 24 billion mobile data points daily and delivers over 50 million messages every hour, providing the real-time insights and capabilities to help marketers deliver in-the-moment engagement and build meaningful customer relationships. Download the full Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World. To demo Leanplum and find out about job opportunities, visit www.leanplum.com or follow us on Twitter @leanplum. About Leanplum Media Contacts View original content with multimedia:http://www.prnewswire.com/news-releases/new-leanplum-study-reveals-emails-drive-3x-app-engagement-when-combined-with-push-notifications-300662361.html SOURCE Leanplum |