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Pega Paves Path to One-to-One Marketing with Launch of Self-Optimizing CampaignsLAS VEGAS, June 4, 2018 /PRNewswire/ -- Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement at the world's leading enterprises, today announced Self-Optimizing Campaigns – a new Pega Marketing™ capability that reduces marketers' dependence on traditional segment-based campaigns and transitions them towards real-time, one-to-one engagements. Using its powerful AI, Pega personalizes offers and treatments on the fly for each individual while simplifying inherent campaign development complexity. This makes it easier for marketers to realize significantly higher campaign response rates, lower costs, and faster results. Despite rapid advances in marketing technology, campaign development is still a complex, highly manual, and error-prone process that's difficult to automate and optimize. It takes marketers weeks to identify segments, assign offers, build models, design tests, and execute touches in each channel. Once a campaign is in full flight, there's little opportunity to adjust to changing conditions – like unexpected competitive offers or subpar campaign response levels. The marketer's only recourse is to wait it out and optimize the next campaign – when it's already too late. Pega Marketing's Self-Optimizing Campaigns gives marketers the power to progressively optimize strategies throughout the campaign lifecycle to achieve the best possible response rates. The software makes marketers' lives easier by automatically selecting the most relevant customer audience and balancing the mix of offers, actions, and treatments to achieve their pre-selected campaign goals. Campaigns are broken into waves so Pega AI can learn with each iteration and continuously adapt its approach while in progress to increase performance. Self-Optimizing Campaigns extends the power of Pega Marketing's real-time, next-best-action capability to streamline many of the gaps and inefficiencies that have log plagued traditional campaign management, leveraging capabilities such as:
Part of the Pega Infinity™ digital transformation suite, Pega Marketing enables marketers to use AI to anticipate customer needs and adapt marketing offers with next-best actions. By engaging customers with the right offer, at the right time, through any channel, Pega clients improve customer satisfaction while increasing customer lifetime value. Available in Q3 2018 for Pega Marketing customers, Self-Optimizing Campaigns was announced this morning at the annual PegaWorld user conference, where more than 5,000 business professionals are gathered at the MGM Grand in Las Vegas to hear how leading organizations are transforming their businesses using Pega solutions. For more information on Pega Marketing and Self-Optimizing Campaigns, please visit www.pega.com/products/crm-applications/marketing. Quotes & Commentary: Supporting Resources:
About Pegasystems Press Contact: All trademarks are the property of their respective owners. View original content with multimedia:http://www.prnewswire.com/news-releases/pega-paves-path-to-one-to-one-marketing-with-launch-of-self-optimizing-campaigns-300659156.html SOURCE Pegasystems Inc. |