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TRADER launches 'TRFFK,' a specialized, full-service digital advertising solution across CanadaDesigned in Canada exclusively for automotive dealers, TRFFK provides intelligent, data-led advertising to convert in-market car shoppers into real-time customers TORONTO, April 30, 2018 /CNW/ - TRADER Corporation today announced the national launch of TRFFK powered by autoTRADER.ca, a first-to-market, all-in-one digital advertising solution designed exclusively for the automotive sector in Canada. Led by a dedicated team of category experts, TRFFK provides digital marketing strategy and execution across paid search, display, social media and audience retargeting – all powered by exclusive consumer shopping data and unmatched behaviour insights from Canada's #1 automotive marketplace, autoTRADER.ca. Following a successful launch in Quebec at the end of 2017, the full-service offering uses proprietary autoTRADER.ca in-market car shopper data to power local, digital advertising campaigns and convert online traffic into real-time customers. Data analysis from TRFFK's initial launch indicated that dealers using the platform reached a much larger audience – 2X more consumers than advertising campaigns powered by their website data alone, or one single channel.1 Early results also showed car shoppers were 4X more likely to click on a dealer ad managed on the TRFFK platform.2 TRFFK is comprised of a specialized team of Canadian automotive and digital marketing experts who work collaboratively with dealers, leveraging data intelligence analytics to offer strategic, effective and fully customizable campaigns that target consumers that are in-market for a vehicle. "At TRADER, we work in partnership with our dealers, to create products that best serve their evolving business neds," says Jill Hadfield, Vice President of Product Commercialization at TRADER. "One thing we heard loud and clear from dealers was they wanted a truly Canadian offering with the most qualified in-market consumer data and they just weren't getting it from other providers or third party offerings. When we started researching options best suited for our customers, there simply wasn't anything out there with enough expertise in automotive that satisfied the unique needs of our Canadian dealers. With TRFFK, we're answering this in a big way by offering the most intelligent and targeted advertising to the highest quality traffic across any dealer ad platform." TRFFK's innovative approach offers dealers:
"TRFFK is an absolute game-changer for our dealer partners," says Hadfield. "Coming out of a highly successful launch in Quebec, we're excited to be able to bring this full-service offering to dealers across Canada. This smart solution will drive performance and optimize automotive advertising efforts across the country. TRFFK enables dealers to make highly targeted advertising decisions based on the vast in-market car shopping audience data that is proprietary to autoTRADER.ca." TRFFK offers dealers a one-stop, data-led, full-service solution for all areas of the digital advertising process. With roughly 85 per cent of Canadian car shoppers using autoTRADER.ca, the team has a wealth of data at their fingertips. They leverage this proprietary data, combined with other data sources, to create an aggregated model and incredibly targeted insights into their audiences. In other words, TRFFK is able to target in-market shoppers before they have found the dealership website with the most relevant ads in real time, making the process much more efficient and cost effective for dealers. Significant aspects of the full-service TRFFK offering include: Applying 'Big Data' to the Car Buying Process Targeting and Retargeting Dealers and retailers can access more information about TRFFK at www.trffk.ca. About TRADER Corporation For more information, visit: go.trader.ca. Follow TRADER on LinkedIn, Twitter and YouTube! ________________________________________ SOURCE TRADER Corporation |