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Marketing Cloud Solutions Combined With Artificial Intelligence (AI) Transforming Social Media PlatformsPALM BEACH, Florida, April 26, 2018 /PRNewswire/ -- MarketNewsUpdates.com News Commentary Active tech companies entrenched in the massive social media industry are leveraging artificial intelligence (AI) in order to bolster marketing opportunities for increasing current revenue streams while entering a new age of multi-platform integrated marketing operations. The influence of AI in social media cannot be understated, as brands are leveraging "bots" and other automated platforms to forge lasting relationships with customers while greatly improving analytics for identifying the latest marketing trends among consumers. According to research by Gartner, AI bots will power 85% of all customer service interactions within two years. Companies now have the ability to analyze to their advantage the effectiveness of ad placements across multi-platforms, obtain valid data references for the selection of media channels and further optimize their marketing budget allocation. Active companies in the markets this week include Engagement Labs (TSX-V: EL) (OTC: ELBSF), Twitter Inc. (NYSE:TWTR), Facebook Inc. (NASDAQ:FB), Salesforce.com Inc. (NYSE:CRM), Oracle Corporation (NYSE:ORCL). Engagement Labs (TSX-V: EL.V) (OTCQB: ELBSF) BREAKING NEWS : Engagement Labs successfully launched its TotalSocial® data and analytics platform in the fall 2016. Over the last 18 months, the platform has exceeded expectations achieving more than CAD $7.3 million in contracts with a diverse group of Fortune 500 companies and brands, proving the broad appeal of TotalSocial. Clients have been signed across nine verticals, including beauty, dining, financial services, health and nutrition, media, retail, telecom, software and sports.
In other industry related developments in the markets of note: Facebook Inc. (NASDAQ: FB) showed strong after hours trading on Wednesday after releasing its first quarter results. "Despite facing important challenges, our community and business are off to a strong start in 2018," said Mark Zuckerberg, Facebook founder and CEO. "We are taking a broader view of our responsibility and investing to make sure our services are used for good. But we also need to keep building new tools to help people connect, strengthen our communities, and bring the world closer together." First Quarter 2018 Operational and Other Financial Highlights: Daily active users (DAUs) - DAUs were 1.45 billion on average for March 2018, an increase of 13% year-over-year. Monthly active users (MAUs) - MAUs were 2.20 billion as of March 31, 2018, an increase of 13% year-over-year. Mobile advertising revenue - Mobile advertising revenue represented approximately 91% of advertising revenue for the first quarter of 2018, up from approximately 85% of advertising revenue in the first quarter of 2017. Capital expenditures - Capital expenditures for the first quarter of 2018 were $2.81 billion. Salesforce.com Inc. (NYSE: CRM) recently announced that Arcos Dorados-McDonald's master franchisee in 20 countries in Latin America and the Caribbean-has selected Salesforce to create more personalized engagement with customers of its more than 2,100 restaurants, 2,700 dessert centers and 300 McCafés. Arcos Dorados will use Salesforce Marketing Cloud to create relevant, personalized customer journeys across multiple channels. In addition, the Salesforce Platform will be used to consolidate customer information from across all channels and provide a 360-degree view of each customer. Marketing Cloud will allow Arcos Dorados to deliver relevant and timely communications and offers, including coupons, to boost sales and increase brand loyalty. The deployment is expected to be completed in 2018, with support from Salesforce partner Deloitte Brazil. Oracle Corporation (NYSE: ORCL) recently announced that it has been named a Leader in Gartner's 2018 "Magic Quadrant for Enterprise Integration Platform as a Service" report1 for the second consecutive year. Oracle believes that the recognition is testament to the continued momentum and growth of Oracle Cloud Platform in the past year. Oracle Cloud Platform, which includes Oracle's iPaaS offerings, has rapidly expanded its installed base in the last year, reaching almost 3,000 customers - nearly triple its size from fiscal year 2017. "In our view, being recognized as a Leader for two years in a row further demonstrates the value Oracle Cloud Platform is delivering to thousands of enterprises every day," said Vikas Anand, vice president of product management, Oracle. "Our comprehensive iPaaS offering has eliminated the barriers between various Oracle and non-Oracle ERP, HCM, and CX applications to provide a seamlessly connected business spanning cloud and on-premises. This comprehensive and easy to use offering, combined with strong synergy with the rest of the Oracle Cloud portfolio, continues to help our customers successfully transform and evolve their businesses by leveraging modern integration technologies, including artificial-intelligence and machine learning-powered services." This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and MNU undertakes no obligation to update such statements. Contact Information: SOURCE Marketnewsupdates.com |