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Dow Jones Media Group Partners With Brave Software To Offer Premium Content To Users and Test Blockchain-Based Payment TechnologySAN FRANCISCO and NEW YORK, April 20, 2018 /PRNewswire/ -- Privacy web browser Brave Software and Dow Jones Media Group have announced a partnership aimed at bringing premium content to new audiences and testing blockchain technology usage in digital publishing. Under the agreement, Brave will provide access to premium content from Dow Jones Media Group to a limited number of users who download the Brave browser on a first-come, first-serve basis. The available content set features full access to Barrons.com or a premium MarketWatch newsletter, both titles from the Dow Jones Media Group stable of global brands. The two companies also aim to collaborate on and experiment with blockchain-based technology in media and advertising. They plan to test a number of innovative solutions in the news and information space, including delivering content via Brave's blockchain-based digital advertising and services platform. Under the partnership agreement, Barron's and MarketWatch will become verified publishers on the Basic Attention Token (BAT) platform, developed by Brave. "Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group," said Daniel Bernard, SVP, Barron's. "As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences." "We're thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token," said Brendan Eich CEO and co-founder of Brave. "Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron's and MarketWatch premium newsletters." About Dow Jones Media Group About Dow Jones About Brave Software Press Contacts: Dow Jones Media Group Brave Software
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SOURCE Brave Software |