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Salesforce to Power Personalized Customer Engagement for Arcos DoradosSAN FRANCISCO, April 16, 2018 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced that Arcos Dorados—McDonald's master franchisee in 20 countries in Latin America and the Caribbean—has selected Salesforce to create more personalized engagement with customers of its more than 2,100 restaurants, 2,700 dessert centers and 300 McCafés. Arcos Dorados will use Salesforce Marketing Cloud to create relevant, personalized customer journeys across multiple channels. In addition, the Salesforce Platform will be used to consolidate customer information from across all channels and provide a 360-degree view of each customer. Marketing Cloud will allow Arcos Dorados to deliver relevant and timely communications and offers, including coupons, to boost sales and increase brand loyalty. The deployment is expected to be completed in 2018, with support from Salesforce partner Deloitte Brazil. "At Arcos Dorados we are focused on providing a great customer experience in-store and in our mobile app," said Dan Gertsacov, Chief Marketing & Digital Officer, Arcos Dorados. "Salesforce will help us increase engagement with millions of our guests, have a complete view of the customer journey and an efficient communications solution to create personalized marketing messages and know our guests like never before." "Organizations across Latin America are eager to improve customer experiences," said Enrique Ortegón, Salesforce General Manager for Latin America. "Marketing automation is key to driving personalized experiences and engaging audiences at scale. We are proud to support Arcos Dorados with the goal of deepening its relationships with each customer." "We believe hat every company is challenged with combining innovation, technology, data and software into compelling user experiences that support their business strategy," said Alexandre Arello, partner of Deloitte Brazil and Salesforce practice leader for Brazil. "Our job is to help Arcos Dorados think through its strategy and come up with an integrated solution, powered by Salesforce, that will guide them through the entire digital transformation." About Arcos Dorados About Salesforce About Deloitte Deloitte refers to one or more entities of Deloitte Touche Tohmatsu Limited, a private, limited liability company, established in the United Kingdom ("DTTL"), its network of member firms, and entities. DTTL and each of its member firms are legally separate and independent. DTTL (also called "Deloitte Global") does not provide services to clients. See www.deloitte.com/about for a more detailed description of DTTL and its member firms.
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