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LiveRamp's Dave Yaffe Joins Jornaya Board of DirectorsPHILADELPHIA, April 4, 2018 /PRNewswire/ -- Jornaya, the fast-growing consumer journey insights platform, today announced the appointment of Dave Yaffe to the Company's Board of Directors. Dave Yaffe, the Chief Operating Officer at LiveRamp, an Acxiom Corporation, joined the firm through the acquisition of Arbor where Yaffe was the co-founder andCEO. Yaffe built the Arbor technology platform to help publishers and app developers better understand and monetize their data assets. Prior to Arbor, Yaffe ran the product division for Invite Media, which was acquired by Google and became DoubleClick Bid manager, Google's demand side platform (DSP). Dave holds an MS in Mechanical Engineering from Columbia University in the City of New York. "Dave Yaffe has a wealth of experience with identity resolution data and technology. This experience has been applied to enable publishers connect their data assets with brands to help CMOs expand from just lead-based marketing to people-based marketing," said Ross Shanken, Founder and Chief Executive Officer of Jornaya. "We are excited and confident that he will add great value to our Board of Directors and that Jornaya, our publisher and brand customers will benefit from his insights and counsel." "I have always admired Jornaya for its innovative products and dynamic organization, and I'm honored to be joining their board," said Dave Yaffe. "I have tremendous respect for Ross and the Jornaya team, and I look forward to working with Jornaya to help marketers unlock the full power of consumer journey insights." About LiveRamp About Jornaya View original content with multimedia:http://www.prnewswire.com/news-releases/liveramps-dave-yaffe-joins-jornaya-board-of-directors-300623753.html SOURCE Jornaya |