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Study: Apartment Renters Prefer Smart Home Amenities Over PoolsLEHI, Utah, March 29, 2018 /PRNewswire/ -- A new survey reveals the vast majority of residents are willing to increase their monthly rent payment to have more technology in their apartments, including smart home amenities and high-speed internet. Conducted by Entrata, multifamily real estate's fastest-growing technology company, the survey findings highlight a key opportunity for increased revenue in rent growth and renewal increases for property owners. "While pools and other creative community features have often been seen as the draw for prospective residents, the survey shows that what residents really value upon move-in, and are willing to pay for, are technology add-ons and amenities," said Chase Harrington, president and chief operating officer. "Shifting the focus of development, marketing and training efforts to these technologies is going to be key for apartments as residents begin to demand living in a smart, connected environment." Key findings of the survey include:
Methodology Generated by Entrata and fielded January 11-16, 2018, the survey collected online responses via Qualtrics from 1,050 U.S. consumers who are over the age of 18 and rent an apartment. About Entrata Founded in 2003, Entrata® is the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, Entrata® PaaS currently serves more than 20,000 apartment communities nationwide. Entrata's open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs. For more information, go to www.entrata.com. Contact
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