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Electric Vehicles: A Limiting Experience & Poor UI Leads to Limited Freedom, Finds Strategy AnalyticsPure electric vehicles (EVs) are gaining popularity in some markets, but also present challenges for engineers and designers. Cluster and cockpit HMI, mobile app interfaces, and charging station interfaces must be designed with the specific needs of EV users in mind. A new report from the In-vehicle UX (IVX) group at Strategy Analytics surveying current owners of pure EVs, "UX of Pure EVs: Can Incentives Overcome Pain Points?" has found that the top purchase motivation for an electric vehicle was to save on costs. The cost of maintaining an EV was perceived by owners to be lower than the cost of maintaining an internal combustion engine. Click here for report: https://www.strategyanalytics.com/access-services/automotive/in-vehicle-ux/reports/report-detail/ux-of-pure-evs-can-incentives-overcome-pain-points Key report findings include:
Added Chris Schreiner, Director, Syndicated Research UXIP, "But it is apparent that current companion apps fall short. To find a functional charger for their vehicle which is on a route or near a desired POI, EV owners must use several different connected services. This amount of planning places great time and effort on the user and is less than efficient. Any UI that elegantly surfaces information for common EV use cases would greatly streamline the out-of-car UX." About Strategy Analytics (News - Alert) Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com. About In-vehicle UX Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and "must-have" experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information. View source version on businesswire.com: https://www.businesswire.com/news/home/20180322005925/en/ |