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Ketchum Wins Unprecedented Sixth PRWeek Campaign of the Year Award at 2018 PRWeek AwardsNEW YORK, March 16, 2018 /PRNewswire/ -- Leading global public relations firm Ketchum and its work on behalf of Frito-Lay North America was named overall Campaign of the Year at the PRWeek Awards, held last night in New York City. Ketchum is the only agency to receive this top honor six times in the award program's 19-year history. Of Frito-Lay and Ketchum's Campaign of the Year win, PRWeek Awards jury chair Colin McConnell said, "This campaign has it all. A serious and important message, delivered at the right time through the right channels, with an ingenious and useful innovation, an authentic spokesperson, and an activation that makes a difference. Tostitos' 'Party Safe' Bag gave consumers a reason to prefer Tostitos and an offer you can't refuse: call an Uber instead of driving drunk." Barri Rafferty, partner, president and CEO of Ketchum, said of the award, "This Campaign of the Year award is the product of incredible client partnerships, the collaborative spirit of our team, and our commitment to break through. I'm tremendously proud of the innovative and meaningful programs that help our clients achieve their business goals." The campaign also received an award for Best in Integration. Ketchum's campaigns received six honorable mentions forclients including Frito-Lay and Wendy's, and the firm's Jacquie McMahon, senior account executive, received the honorable mention for Young Professional of the Year. The PRWeek Awards recognize creative excellence in public relations programming. They are viewed as one of the industry's highest honors given annually to the best corporate, nonprofit and agency teams, as well as the campaigns they produce. The PRWeek Awards are the latest in a series of wins recognizing the firm's creative excellence. Earlier this year, Ketchum was named WARC's No. 2 digital agency in the world. In 2017, the firm won 26 Cannes Lions, making it the 2017 Cannes Lions Festival's most-awarded PR firm, and was named one of the Top Places to Work in PR by PR News. About Ketchum About Omnicom Public Relations Group View original content:http://www.prnewswire.com/news-releases/ketchum-wins-unprecedented-sixth-prweek-campaign-of-the-year-award-at-2018-prweek-awards-300615343.html SOURCE Ketchum |