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FENIX.CASH to transform a pivotal part of the global music industry with the launch of its unique business platform
[March 08, 2018]

FENIX.CASH to transform a pivotal part of the global music industry with the launch of its unique business platform


SEOUL, South Korea, March 9, 2018 /PRNewswire/ --

  • FENIX.CASH offers a revolutionary one-stop platform for music artists and their fans around the world to connect, interact and transact on a wide range of original artist and music-related merchandise
  • FENIX.CASH is an operationally-ready platform on which FENIX COINS can be utilised
  • FENIX.CASH to launch ICO of 72 million FENIX COINS, with an aim to raise a soft cap of US$10 million and a hard cap of $50 million, after oversubscription

FENIX.CASH, creator of a game-changing interaction platform between music artists worldwide and their fans, announced today that it will officially launch the crowd sale of its Initial Coin Offering ("ICO") on 21 April 2018, running until 21 May 2018.

Allan Klepfisz, founder and CEO of FENIX.CASH

FENIX.CASH and its Unique Platform for the Global Music Industry

FENIX.CASH is a revolutionary platform that eliminates the numerous layers between music artists and their fans to facilitate a more direct and meaningful interaction between both parties and a win-win situation in which artists receive a larger share of proceeds from merchandise and music and fans gain access to a more complete and focused range of music and music-related offerings from their favourite artists.

Larry Gan, Former Managing Partner of Accenture for Asia & Head of Accenture's Global Venture Fund, said: "We have seen various models. I haven't seen one that has caught my imagination until very recently when I had a chance to talk to the founders of FENIX.CASH. Having done quite a few ICOs myself, I was very taken by their vision and the white paper they have conceived is in all, one of the best I have seen in ICO offerings thus far."

Sandy Monteiro, ex-President of Universal Music SE Asia & ex-Head of Business Development for Asia observed: "A platform like this which allows you all of these things to commercialise and identify ways of monetising every element of the music ecosystem becomes very significant."

Founder and Chief Executive Officer of FENIX.CASH, <>Mr Allan Klepfisz said, "We designed FENIX.CASH with the aim of providing an answer to one of the biggest question in the global music industry today -- Simply, how does a lesser known band earn an adequate living? At the moment, these bands attempt to survive by playing shows and selling a limited amount of merchandise at those shows, which has great limitations in terms of time and geography. Allowing bands to effortlessly sell to a truly global audience on a 24/7 basis greatly increases their sales potential."



Klepfisz added: "For us, this is the first and critical step -- augmenting the artist's income. Subsequently, we will provide useful tools to support bands on the road. We will augment artists' income in three primary ways -- by facilitating the sale of alluring merchandise; by allowing bands to create a customised version of our app in minutes that would feature their music and merchandise and become an income channel in itself with artists being rewarded for usage by their fans. And finally, under our Artist Manifesto, we will distribute 120 million FENIX COINS to the artist community using the FENIX.CASH platform as a free grant over two years. With close to eight million music bands and billions of music fans in the world, we are building an ecosystem and solution to a multibillion-dollar need."

The initial form of the FENIX.CASH platform, which is ready to be rolled-out globally, enables music artists to sell an array of merchandise, tickets, exclusive content and privileged access. It will be the first-of-its-kind platform globally to offer a one-stop shop for music fans to acquire these items. In addition, FENIX RISING, a key feature within the FENIX.CASH platform, will showcase the music of up and coming music acts and present them to a global audience.


Further, the use of blockchain technology will expand the capabilities and drive adoption of the FENIX.CASH platform. Blockchain technology creates a disintermediation process that removes the 'middleman' and hence, heavy commissions and setup costs. It is more secure and transparent than existing payment systems and most importantly, allows for the 'tokenisation' of the platform and the creation of FENIX COINS, which will be used as the payment currency for various transactions on FENIX.CASH.

Founder and Head of Execution of FENIX.CASH, Mr Richard Lee said, "The decentralised nature of the block chain is the perfect medium for artists and their fans to take back a degree of control as to how they interact. We hope that allowing artists the freedom to develop and monetise their relationships with their fans in a way that gets them a much fairer proportion of the income generated will allow us to see true innovation in the coming months."

QTRAX is an ad-supported digital music service, also founded by Allan Klepfisz and Lance Ford, that provides free high-quality streaming and radio functionality and will imminently be launched in selected markets worldwide.

Lance Ford, Founder and Chief Marketing Officer observed, "One of the distinguishing strengths of FENIX.CASH is that the tokens will be utilised on a platform that is already fully developed, so there will no delay for holders of the token in terms of usability. We already have a fully operational Beta version of the FENIX.CASH App and millions of users will soon be using the QTRAX MUSIC App in certain markets. The two together ensure ready demand for FENIX COINS and a good level of token liquidity post-ICO.

"Our longer term goal is to create a self-sustaining ecosystem where FENIX.CASH will have millions of marketing allies in the form of artists marketing to their fans and fans communicating with fellow fans about their favourite artists," added Lance.

FENIX.CASH was founded by Allan Klepfisz, Lance Ford and Richard Lee.  

Media Contact:

August Consulting
Tel: +65-6733-8873 
Alan Lee, [email protected] 
Jeremy Sing, [email protected] 
Dinesh Dayani, [email protected]
Jaime An, [email protected] 
Keivin Jung, [email protected]

Photo - https://photos.prnasia.com/prnh/20180308/2075408-1

SOURCE FENIX.CASH


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