[March 01, 2018]

HyperX Leads SXSW 2018 Panel Looking at the Future of Esports

HyperX^®, a division of Kingston^® Technology Company, Inc., today announced it will lead an esports panel at SXSW (News - Alert) called "Colliding Worlds, Shaping the Future of Esports." Esports is one of the fastest growing segments of entertainment in the world, with live viewership surpassing that of the NFL and NBA. The panel brings together the merging worlds of brands, players and organizations in the esports landscape to look at the future of esports and entertainment, featuring market leaders from the Cleveland Cavaliers, the Philadelphia 76ers' Team Dignitas and VY Esports.

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HyperX Leads SXSW 2018 Panel Looking at the Future of Esports. (Graphic: Business Wire)

"We are looking forward to the upcoming panel to dive into the world of sports and esports as they converge to create a new entertainment monolith," said Daniel Kelley, director of global marketing, HyperX. "The gaming community continues to expand, and we see this as an opportunity to educate and engage with the community to help advance the future landscape of esports."

The "Colliding Worlds, Shaping the Future of Esports" panel takes place on Thursday, March 15 from 12:30 - 1:30 p.m. at the Austin Convention Center, Room 5ABC, and features a range of gaming industry experts including:

• Daniel Kelley, director of global marketing, HyperX - Kelley offers unique insight into the merging of esports and traditional sports, securing strategic partnerships with NBA players and esports teams, including All-Star players De'Aaron Fox, Joel Embiid and Gordon Hayward. He leads HyperX in driving wide-reaching brand awareness, making HyperX a brand truly integrated into the esports community.
• Roger Muraco, director of gaming operations, Cleveland Cavaliers - Muraco leads the Cleveland Cavaliers esports strategy and is involved in developing an NBA 2K team to compete in the inaugural NBA 2K tournament this year. He will bring a sports team perspective to the changes we expect to see in 2018.
• Heather Garazzo, gamer and marketing director, Team Dignitas - Garazzo has been active as a player, coach, and manager and brings a unique perspective to the convergence of sports and esports teams related to player development and the skills needed to grow and prosper in this growing field of entertainment.
• Stan Press, head of business development, VY Esports - Press is involved in esports from the agency perspective and has been a moderator of esports panels around the world. He brings his esports experience with him and will be moderating the Colliding Worlds panel.

HyperX is participating in a range of activities during the SXSW Conference and Festivals, exhibiting its latest products at the SXSW Gaming Expo and sponsoring the SXSW PC Arena, where SXSW Gaming attendees can enjoy a wide-array of PC gaming activities. The PC Arena features 160 sets of HyperX gaming peripherals including gaming headsets, keyboards, mice and mousepads. Attendees will have opportunities to compete in organized competitions and tournaments in front of large crowds during SXSW, all on computers and notebooks outfitted with HyperX gear. New and veteran gamers can play and experience HyperX gear and have a chance to win daily prizes.

SXSW Gaming Expo attendees can try ut HyperX gaming gear at the HyperX booth #2307, Thursday, March 15 - Friday, March 16 from Noon - 8 p.m. and Saturday, March 17 from Noon - 7 p.m. with daily giveaways, product demos, PC and console gaming stations, and onsite sales with special discounts for select products. Visitors will have the opportunity to try out award-winning gaming accessories used by gaming professionals around the world, including the HyperX Cloud Flight^TM offering an incredible 30-hour battery life and signature HyperX comfort; the HyperX^TM Cloud Alpha known for the its dual-chamber technology that delivers crisp, clean sound; the HyperX^TM Alloy Elite RGB is the first HyperX full size RGB keyboard compatible with the downloadable NGenuity software to customize light and macro profiles and the new Pulsefire Surge^TM gaming mouse with RGB lighting.

"SXSW is becoming the new gaming destination for fans and industry leaders alike and we're excited to bring an authentic gaming experience to SXSW attendees in the Freeplay PC Arena with high-quality HyperX gaming gear," said Annie L. Gerard, global strategic marketing manager, HyperX. "We're glad to be part of SXSW this year and look forward to introducing HyperX to fans at the Gaming Expo."

About HyperX

HyperX is the high-performance product division of Kingston Technology, the independent world leader in memory products. The HyperX product line includes high-speed DDR4 and DDR3 memory, SSDs, USB Flash drives, gaming headsets, gaming keyboards and mouse pads. Designed to meet the needs of gamers, over-clockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to esports as it sponsors over 30 teams globally and is the main sponsor of Intel Extreme Masters and ELEAGUE gaming events. HyperX can be found at shows across the globe including Brasil Game Show, China Joy, DreamHack, TwitchCon and PAX. For more information visit the HyperX home page.

HyperX^® is a division of Kingston Technology Company, Inc., the world's largest independent memory manufacturer. Established in 2002, HyperX is headquartered in Fountain Valley, California, USA. For more information, please call 800-337-8410 or visit www.hyperxgaming.com or connect with HyperX on social channels including: YouTube: http://www.youtube.com/hyperx; Facebook: http://www.facebook.com/hyperxcommunity; Twitter (News - Alert): http://twitter.com/hyperx; Instagram: https://instagram.com/hyperx/; LinkedIn (News - Alert): https://www.linkedin.com/company/hyperx; and Google (News - Alert)+: https://plus.google.com/+hyperx/videos.

Editor's Note: For additional information, evaluation units or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA (News - Alert) USA 92708, 714-438-2791(Voice). Press images can be found in Kingston's press room here.

Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

View source version on businesswire.com: http://www.businesswire.com/news/home/20180301005553/en/

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