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NTT DATA Study Finds Two of Three Financial Firms Say Data is the Most Critical Challenge for Improving the Digital Customer ExperienceAccording to research findings released today by NTT DATA Services, a recognized leader in global technology services, 68 percent of financial services institutions (FSIs) report that mining and managing data is the most critical challenge for improving the digital customer experience. The complete report, "Digital CX in 2020: Cracking the Code on Data," found that a myriad of both strategic and data issues loom large as digital customer experience (digital CX) matures. "FSIs are handling the easy digital tasks well - checking balances, paying bills, monitoring savings and opening credit cards," said Lisa Woodley, Vice President, Customer Experience, FSI Business Consulting for NTT (News - Alert) DATA Services. "However, the challenge remains in accessing, mining and analyzing the kind of data needed to start connecting the dots for the consumer. FSIs will have to evolve how they think about and manage data if they want to quench the consumer's thirst for personalization, customization and financial guidance." In September 2017, NTT DATA surveyed online 1,102 consumers and 102 financial services institutions, including bankers, insurers and wealth managers, to understand digital CX priorities, current challenges and areas for improvement. Key Study Findings
Join NTT DATA's Lisa Woodley on March 27, 2018, at 12:00 p.m. ET, for a live webinar discussing the study findings. Register here: http://p.brighttalk.com/nttdata/nttdata-services/webinars.html?commid=307031 To download a copy of NTT DATA's research report, "Digital CX in 2020: Cracking the Code on Data," visit: http://go.pardot.com/l/60932/2017-11-27/fj6sst. About NTT DATA Services NTT DATA Services partners with clients to navigate and simplify the modern complexities of business and technology, delivering the insights, solutions and outcomes that matter most. We deliver tangible business results by combining deep industry expertise with applied innovations in digital, cloud and automation across a comprehensive portfolio of consulting, application, infrastructure and business process outsourcing services. NTT DATA Services, headquartered in Plano, Texas, is a division of NTT DATA Corporation, a top 10 global business and IT services provider with 110,000+ professionals in more than 50 countries, and NTT Group, a partner to 88 percent of the Fortune 100. Visit nttdataservices.com to learn more. Connect with us:
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