TMCnet News
Smartphones Become Preferred Channel for Buying New Wireless Devices, J.D. Power FindsCOSTA MESA, Calif., Feb. 15, 2018 /PRNewswire/ -- Smartphones have emerged as the purchase channel of choice for new wireless purchases, topping in-store, telephone and all other online channels in driving the highest levels of overall customer satisfaction with the new device purchase experience. That's the key finding of the J.D. Power 2018 U.S. Wireless Purchase Experience Full-Service Performance StudySM—Volume 1 and the J.D. Power 2018 U.S. Wireless Purchase Experience Non-Contract Performance StudySM—Volume 1, both released today. "The wireless market is rapidly evolving into a self-contained ecosystem in which all aspects of the ownership experience, from buying the device to engaging with customer support, is done entirely on a mobile device," said Peter Cunningham, Technology, Media, and Telecommunications Practice Lead at J.D. Power. "While in-store customer service is still key for things like explaining data usage and demonstrating device operations, the speed and consistency of the experience delivered via mobile is clearly resonating with mobile customers." Following are key findings of the 2018 studies:
Study Rankings T-Mobile ranks highest in overall satisfaction among wireless full-service carriers, with a score of 855. MetroPCS ranks highest among non-contract full-service carriers, with a score of 858. Consumer Cellular ranks highest among wireless non-contract carriers in the value segment with a score of 866. Now in their 15th year, the semiannual studies evaluate the wireless purchase experience of customers who use any one of three purchase channels: phone calls with sales representatives; visits to a retail wireless store; or online/website. Overall purchase experience satisfaction with both full-service and non-contract carriers is measured in six factors (in order of importance): store sales representative; website; offerings and promotions; phone sales representative; facility; and cost of service. The 2018 U.S. Wireless Purchase Experience Full-Service Performance Study—Volume 1 and the 2018 U.S. Wireless Purchase Experience Non-Contract Performance Study—Volume 1 collectively surveyed 13,344 customers who made a sales transaction with their current carrier within the previous three months. The studies were fielded from July through December 2017. For more information about the U.S. Wireless Purchase Performance studies, visit http://www.jdpower.com/resource/us-wireless-purchase-experience-performance-studies. See the online press release at http://www.jdpower.com/pr-id/2018017. J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.
Media Relations Contacts About J.D. Power and Advertising/Promotional Rules www.jdpower.com/about-us/press-release-info
View original content with multimedia:http://www.prnewswire.com/news-releases/smartphones-become-preferred-channel-for-buying-new-wireless-devices-jd-power-finds-300597841.html SOURCE J.D. Power |