| [February 13, 2018] |
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Thomas Unveils a New Brand Architecture as the Company Celebrates 120 Years of Serving Industry
Built upon its new "For Industry" tagline, Thomas Publishing, LLC has
introduced a transformed brand architecture to better reflect its
standing as a data, platform and technology provider for industrial
buyers and suppliers. Introducing a new video marketing campaign themed Search
Industriously, the rebrand also coincides with the 120th
anniversary of the founding of the company.
The announcement caps a year of significant change and new milestones
for the company, which will refer to itself simply as Thomas
for all brand and marketing purposes going forward. "The legacy of the
Thomas Publishing name is extraordinary, but the word 'publishing' no
longer accurately or fully describes the company we are today,"
explained Tony Uphoff, President and CEO of Thomas. "Our new brand
architecture reflects our position as a leading resource and guide for
our customers as they look to keep up with the extraordinary pace of
change in today's digital industrial marketplace."
Thomas has organized its full array of solutions for industrial buyers
and suppliers into three core areas of expertise:
-
The Thomas
Network at Thomasnet.com® is industry's leading
platform for product sourcing and supplier selection, and for
providing industrial buyers and specifiers with the actionable
information they need to advance their industr knowledge and career.
New on the platform is a Thomas
Insights section, which brings together hundreds of thousands of
white papers, industrial educational articles, new product overviews
and more. New information is added daily to power industrial decision
makers as they do their jobs.
-
Thomas
Marketing Services provides the complete range of
digital marketing services and web development for all types of
industrial/B2B suppliers. It recently surpassed 5,000 industrial
websites built and has introduced a range of tiered marketing packages
that scale to serve companies ranging from small businesses up to
Fortune 100 companies.
-
Thomas
Product Data Solutions provides advanced CAD/BIM and
product data syndication services for manufacturers and distributors.
It delivered an increase of 33 percent in CAD/BIM model downloads by
design engineers for its product data syndication customers in 2017 -
these assets generate 2.5 times more leads than any other asset.
According to Uphoff, increased demand in the marketplace for Thomas
products and services spurred the company to add two new executive
management positions. The company recently added Amy Kim as Chief
Revenue Officer, and Ken Beach as Executive Director Key Accounts. It
also restructured its broad sales organization, creating three regional
VPs of Customer Success, and referring to representatives as Certified
Thomas Partners (CTPs). In a significant change to the way Thomas serves
the market, all CTPs are now versed in offering the full suite of Thomas
solutions, whereas previously many specialized in offering programs on
the Thomasnet.com platform. "All Thomas digital marketing solutions are
engineered to work together to serve buyers throughout their entire
buying process," explained Uphoff. "Our Certified Thomas Partners are
now able to offer industrial marketers a complete end-to-end marketing
program to grow their businesses."
About Thomas
Thomas
provides actionable information, data, analysis and tools that align
with and support today's industrial buying process. Its solutions
include the Thomas Network at Thomasnet.com®, industry's
largest and most active buyer/supplier network. Through Thomas Marketing
Services and Thomas Product Data Solutions, the company provides
full-service industrial marketing programs, website development, CAD/BIM
solutions and digital product data syndication. Thomas Insights delivers
original content to help marketers and supply chain professionals inform
their decision-making, through leading titles including Thomas
Industry Update, Thomas Index™, Inbound
Logistics® and Industrial Equipment News®
(IEN®).
View source version on businesswire.com: http://www.businesswire.com/news/home/20180213006291/en/
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