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Thomas Unveils a New Brand Architecture as the Company Celebrates 120 Years of Serving Industry
[February 13, 2018]

Thomas Unveils a New Brand Architecture as the Company Celebrates 120 Years of Serving Industry


Built upon its new "For Industry" tagline, Thomas Publishing, LLC has introduced a transformed brand architecture to better reflect its standing as a data, platform and technology provider for industrial buyers and suppliers. Introducing a new video marketing campaign themed Search Industriously, the rebrand also coincides with the 120th anniversary of the founding of the company.

The announcement caps a year of significant change and new milestones for the company, which will refer to itself simply as Thomas for all brand and marketing purposes going forward. "The legacy of the Thomas Publishing name is extraordinary, but the word 'publishing' no longer accurately or fully describes the company we are today," explained Tony Uphoff, President and CEO of Thomas. "Our new brand architecture reflects our position as a leading resource and guide for our customers as they look to keep up with the extraordinary pace of change in today's digital industrial marketplace."

Thomas has organized its full array of solutions for industrial buyers and suppliers into three core areas of expertise:

  • The Thomas Network at Thomasnet.com® is industry's leading platform for product sourcing and supplier selection, and for providing industrial buyers and specifiers with the actionable information they need to advance their industr knowledge and career. New on the platform is a Thomas Insights section, which brings together hundreds of thousands of white papers, industrial educational articles, new product overviews and more. New information is added daily to power industrial decision makers as they do their jobs.
  • Thomas Marketing Services provides the complete range of digital marketing services and web development for all types of industrial/B2B suppliers. It recently surpassed 5,000 industrial websites built and has introduced a range of tiered marketing packages that scale to serve companies ranging from small businesses up to Fortune 100 companies.
  • Thomas Product Data Solutions provides advanced CAD/BIM and product data syndication services for manufacturers and distributors. It delivered an increase of 33 percent in CAD/BIM model downloads by design engineers for its product data syndication customers in 2017 - these assets generate 2.5 times more leads than any other asset.

According to Uphoff, increased demand in the marketplace for Thomas products and services spurred the company to add two new executive management positions. The company recently added Amy Kim as Chief Revenue Officer, and Ken Beach as Executive Director Key Accounts. It also restructured its broad sales organization, creating three regional VPs of Customer Success, and referring to representatives as Certified Thomas Partners (CTPs). In a significant change to the way Thomas serves the market, all CTPs are now versed in offering the full suite of Thomas solutions, whereas previously many specialized in offering programs on the Thomasnet.com platform. "All Thomas digital marketing solutions are engineered to work together to serve buyers throughout their entire buying process," explained Uphoff. "Our Certified Thomas Partners are now able to offer industrial marketers a complete end-to-end marketing program to grow their businesses."

About Thomas


Thomas provides actionable information, data, analysis and tools that align with and support today's industrial buying process. Its solutions include the Thomas Network at Thomasnet.com®, industry's largest and most active buyer/supplier network. Through Thomas Marketing Services and Thomas Product Data Solutions, the company provides full-service industrial marketing programs, website development, CAD/BIM solutions and digital product data syndication. Thomas Insights delivers original content to help marketers and supply chain professionals inform their decision-making, through leading titles including Thomas Industry Update, Thomas Index, Inbound Logistics® and Industrial Equipment News® (IEN®).


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