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Crimson Hexagon Posts Record Annual Revenues in 2017 and Expands to "Consumer Insights"Crimson Hexagon, the leading provider of AI-powered consumer insights, recently announced record financials, as it closed its books for 2017. Revenue was up globally as well as in each geographic theater. In the last six months of 2017 alone, the company more than tripled its number of customers with annual contract values (ACVs) of $100,000 or more. Crimson's momentum is the result of a healthy global mix of both new and existing customers - including General Motors (News - Alert), Virgin Atlantic, and Samsung - and a market hunger for the most accurate consumer insights. Crimson Hexagon begins 2018 by formally adopting an expanded view of its addressable market, moving beyond its historical focus on social media analytics to the broader vision of delivering the consumer insights that matter for global brands. Powered by both its patented artificial intelligence algorithms and its clients' unique knowledge and expertise, Crimson Hexagon blends the world's largest collection of social media images and text with corporate-held and public data to enable global brands to better understand their consumer. "Cobine social data with other data in the enterprise to enhance existing analytics processes - and add another dimension to new ones," wrote Jenny Sussin, a Research Vice President at Gartner (News - Alert).* Several recently introduced platform enhancements have helped Crimson Hexagon bolster its capabilities, including:
"Only by truly understanding their consumer can global brands deliver transformational experiences and innovations that drive successful business outcomes," said Stephanie Newby, CEO of Crimson Hexagon. "Social media is an important piece of the puzzle, but leading enterprises are trying to quickly and accurately complete this puzzle by blending social data with other data sets. Our AI-powered consumer insights platform is helping a record number of them." *Gartner, "Market Guide for Social Analytics Applications," Jenny Sussin, 17 January 2018. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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