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IAB Honors Digital Advertising Leaders with 2018 Sales & Service Excellence AwardsThe Interactive Advertising Bureau (IAB) awarded recipients of the 2018 Sales & Service Excellence Awards during the opening ceremony of the IAB Annual Leadership Meeting at the JW Marriott Desert Springs Resort and Spa in Palm Desert, CA (News - Alert). The IAB Sales Excellence Awards recognize select individuals and IAB member companies that have demonstrated superior levels of client service, expertise, and innovation in digital advertising sales. The IAB Service Awards honor those individuals at IAB member companies who have exhibited notable leadership and guidance on specific digital advertising initiatives over the past year. 2018 IAB Sales Excellence Awards As in previous years, Advertising Perceptions and IAB leadership identified digital advertising skills and achievements, which should be measured in order to merit a Sales Excellence Award. Based on those identifiers, Advertising Perceptions developed and disseminated a two-part customer feedback survey to senior agency and marketing executives who pinpointed the sales organizations and individuals that have excelled in these areas over the past year. Over 520 leaders from the ad buying community answered the questionnaire, nominating and then voting on the best sales teams and individuals across four main categories-large organization, small-to-medium sales organization, leadership through mentoring, and sales person of the year in four key U.S. regions. Respondents represented companies that spent at least $1 million on interactive advertising during the last year. 2018 IAB Sales Excellence Awards Winners are:
In conjunction with the announcement of this year's winners, IAB is releasing "The Sellers' Intelligence Study," a comprehensive research report, which shows that formal training and industry certification in digital media sales increases company revenue and employee retention. The study, conducted by PSB, also finds that the overwhelming majority of senior digital media executives credit professional educational programs for improving digital sellers' job performance. The report is available at iab.com/sellers-intelligence-study. "The 2018 Sales Excellence Awards honors those individuals and teams that have gone above and beyond their peers to deliver the highest quality of digital advertising service and execution," said Christa Babcock, Vice President, Learning and Certification, IAB. "The Interactive Advertising Bureau will continue its work with members, including these winning companies and individuals, to better understand what factors drive superior sales perfomance-so we can not only celebrate today's achievements, but help build pathways to improve sales acumen and strengthen the media and marketing industries in the years to come." 2018 IAB Service Excellence Awards The IAB Service Excellence Awards recognize individuals from IAB member companies for their outstanding contributions and thought leadership on IAB initiatives over the past year. Members of IAB committees, councils, and working groups select the winners based on nominations made by IAB staff. "We are honored to recognize and celebrate those individuals and companies that have tirelessly helped guide and direct the important work of various IAB initiatives in a way that breathes new life and drives the agenda forward," said Anna Bager, Executive Vice President of Industry Initiatives, IAB. "They have undoubtedly left a mark on the industry with their thought leadership and innovative solutions for digital video, DOOH, mobile, advanced TV, and more-all of which will help continue to shape and advance the power of interactive." 2018 IAB Service Excellence Awards Winners are:
2018 IAB Tech Lab Service Excellence Awards Selected in similar fashion to the winners of the IAB Service Excellence Awards, service awards given by the IAB Tech Lab are determined through staff recommendations and member affirmation and presented to both companies and individuals. The 2018 IAB Tech Lab Service Excellence Awards winners are comScore (News - Alert), DoubleVerify, Google, Integral Ad Science, Moat, and Pandora for their collective work on the Open Measurement SDK working group. Representatives from these companies demonstrated exemplary industry leadership in coming together and collaborating to develop a shared standard software development kit for mobile in-app measurement, for viewability and beyond. In addition, the IAB Tech Lab gave a Service Excellence Award to Dr. Neal Richter, Chief Technology Officer, Rakuten Marketing, for his significant contributions in developing trustworthy supply chain specifications and OpenRTB 3.0, and for his instrumental thought leadership and participation on the working group that helped spur rapid adoption of ads.txt. "The success of the technical standards and software released by Tech Lab is largely due to our members," said Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. "We have collectively made great strides over the past year in reducing friction in the supply chain and addressing ad fraud, and I am thrilled to celebrate members that made such meaningful contributions to our work to move the industry forward." About IAB The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.
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