Baker Expands Ecosystem of Integrations to Help Cannabis Partners Normalize Data and Create a Seamless Transition for Dispensaries

DENVER, Feb. 6, 2018 /PRNewswire/ -- Baker, the leading CRM, eCommerce, and customer engagement platform for marijuana dispensaries, today announced the launch of its expanded integrations program including an API (Application Program Interface). With over 20 integrations, Baker is creating a seamless tech ecosystem where dispensaries can easily connect ancillary services including point of sale systems, digital signage, advertising networks, agency and design groups, and product review services, among others.

"Dispensaries are faced with using a variety of tools that don't talk to each other, making it impossible to tell what's working," said Joel Milton, Co-Founder and CEO of Baker. "Not only does the Baker platform drive revenue, but for the first time our new API connects all of the best tools a dispensary owner needs to run their business. Being part of the Baker ecosystem provides dispensaries more value by creating a seamless transition between tools and provides dispensary owners with real-time, normalized data to better understand what's driving revenue."

Ultimately, the expanded integrations and API will allow dispensaries to use Baker as a single source of truth for other third party integrators while still maintaining full control over their data. Dispensaries will then be able to have a dependable data source that will not require extra maintenance. The Baker API will provide our partners with access to normalized, real-time inventory, order, and customer data enabling them to develop and enhance software solutions for the industry as it expands. To access the API, which is being granted on a case-by-case basis, please contact [email protected].

"We are so happy to partner with Baker to build an integration. Like Baker, we want to provide more value to our clients and working together has allowed us to create a more effective and efficient solution for the industry," says Scott Daly, VP of Client Services at MJ Freeway.

"Our Baker integration enables our joint clients to gain key insights faster and helps to break down information silos to provide a clearer picture of the business activity," added Jeremy Bamford, Founder & CEO of PotGuide. "We believe our integration to the Baker platform will provide a significant competitive advantage to our growing customer base."

The Denver-based software company helps dispensaries grow their brand and build relationships with their customers through a variety of products including online ordering, customer loyalty, customer messaging, and analytics. The industry-leading CRM platform is the go-to solution for over 800 dispensaries across the US and Canada. On average Baker clients see a 40 percent boost in average order size, and a 300 percent ROI in just ten weeks. This expanded integration program is the next evolution to the Baker platform, and the industry as a whole.

The expanded integration program follows news of Baker recently raising an $8 million Series A round, bringing its total amount of capital raised to $11.75 million, which makes it one of the most funded companies in the cannabis space. Late last year, Baker also acquired Seattle-based Grassworks Media, solidifying Baker's position as the largest CRM and marketing automation platform in the cannabis space.

For more information about Baker's integrations, please visit www.trybaker.com/integrations.

About Baker:

Baker is the leading CRM for the cannabis industry, servicing more than 800 dispensaries across 19 states and Canada. With a data-driven approach, Baker helps dispensaries grow their brand and build relationships with their customers through a variety of products including online ordering, customer loyalty, customer messaging, and analytics. On average Baker clients see a 40 percent boost in average order size, and a 300 percent ROI in just ten weeks. Founded in 2014, the company graduated from notable startup accelerator 500 Startups and is already one of the most funded companies in the cannabis space with $11.75 million in total capital raised. Investors include Michael Lazerow, Base Ventures, XG Ventures, Poseidon Asset Management, Phyto Partners, The founders of Outside Lands, and others.

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SOURCE Baker

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