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Strategy Analytics: After Showing Stability, Tablet Market Falls 12% in Q4 2017For most of 2017, the tablet market has shown resilience as Apple (News - Alert) turned it business around and key Android vendors were either growing by strong double digits or recovering. The final quarter was a big shock as the tablet market fell 12% year-on-year, pushing the entire year down 9% to hit only 185 million units shipped. Gains by Apple, Huawei, and Amazon were not enough to offset a big retrenchment by unbranded vendors as well as double digit declines at Samsung and Lenovo. Strategy Analytics' Tablet and Touchscreen Strategies (TTS) report, "Preliminary Global Tablet Shipments and Market Share: Q4 2017" offers perspective on whether other industry players can duplicate this success or will they will continue an aggravating journey through the market. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180205005701/en/ Exhibit 1: 3 of the Top 5 Tablet Vendors Posted Growth in Q4 2017 (Numbers are rounded) The full report with detailed market breakdown is available here: https://www.strategyanalytics.com/access-services/devices/tablets/tablets/market-data/report-detail/preliminary-global-tablet-shipments-and-market-share-q4-2017-050218 Eric Smith, Director - Tablet and Touchscreens concluded, "The Windows tablet and 2-in-1 market hit a soft spot in 2017 as market share fell 1 percentage points to only 14%. Apple slightly cut its iPad Pro prices mid-year and found success while too many Windows 2-in-1s are aimed at the crowded enterprise and prosumer market. Consumers in the middle of the market are currently best-served by convertible PCs but the coming wave of ARM (News - Alert)-based, always connected Windows 2-in-1s and rumored Chrome-based 2-in-1s could help turn this trend around." Peter King, Director - Devices Practice added, "Winners in the Android (News - Alert) tablet market are few and far between. Huawei and Amazon have clear strategies as they attack the connected tablet segment and the low-cost entertainment slate segment, respectively. Vendors like Samsung and Lenovo must refocus and simplify their portfolios with clear marketing to reach the right customers, or they will continue to lose share to new comers and Apple." Tablet Market Dynamics by Operating System
About Strategy Analytics (News - Alert) Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com View source version on businesswire.com: http://www.businesswire.com/news/home/20180205005701/en/ |