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Unlimited Data Positively Affects Network Quality, While 'Bring Your Own Device' Campaigns Have Negative Affects, J.D. Power FindsCOSTA MESA, Calif., Feb. 1, 2018 /PRNewswire/ -- Unlimited data plans are the magic elixir for wireless network quality, while "bring your own device" promotions are having the opposite effect, according to the J.D. Power 2018 U.S. Wireless Network Quality Performance StudySM –Volume 1, published today. The study finds that customers with unlimited data plans experience a lower incidence of overall network problems, data problems, messaging problems and calling problems than those with data allowances, but customers who bring their old devices to a new plan experience a higher incidence of network quality problems than those that purchase phones from their carrier. "Bring your own device, or BYOD, promotions that allow wireless customers to bring their existing device with them when they switch carriers have become a major trend as upgrade cycles lengthen, but they are having a negative effect on customer perception of network quality," said Peter Cunningham, Technology, Media, and Telecommunications Practice Lead at J.D. Power. "Meanwhile, unlimited data plans continue to be associated with higher network quality for the second straight year, underscoring the huge importance wireless customers have placed on unlimited data usage." Following are some of the key findings of the study:
Study Rankings Verizon Wireless ranks highest in all six regions covered in the study, with better PP100 scores than the regional averages in call quality, messaging quality and data quality. U.S. Cellular ranks highest in a tie with Verizon Wireless in the North Central region. The 2018 U.S. Wireless Network Quality Performance Study—Volume 1 is based on responses from 38,595 wireless customers. Carrier performance is examined in six geographic regions: Northeast, Mid-Atlantic, Southeast, North Central, Southwest and West. In addition to evaluating the network quality experienced by customers with wireless phones, the study also measures the network performance of tablets and mobile broadband devices. The study was fielded from July through December 2017. For more information about the U.S. Wireless Network Quality Performance Study, visit http://www.jdpower.com/resource/jd-power-wireless-network-quality-performance-study. See the online press release at http://www.jdpower.com/pr-id/2018014. J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments and private equity firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer. Note: Seven charts follow
Power Circle Ratings Legend Award-Eligible Carriers Included in the Study
Media Relations Contacts About J.D. Power and Advertising/Promotional Rules www.jdpower.com/about-us/press-release-info
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