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Made Focuses on the Gig Economy with New TaxAct CampaignBOULDER, Colo., Jan. 24, 2018 /PRNewswire/ -- Made, a marketing agency specializing in brand transformation, partnered with TaxAct to launch this season's tax campaign. The campaign focuses on the rapidly growing gig economy. In 2017, the gig/freelance economy accounted for an estimated 34% of American jobs, and that's expected to grow to 43% by 2020. Despite this growth, this workforce has been largely ignored by the online tax industry, leaving these workers concerned that they're getting it wrong or missing out on opportunities to maximize their refund. While the big players have focused on the traditional workforce, TaxAct is celebrating gig workers with four new TV spots from Made that highlight the gig/freelance economy and the tools TaxAct has developed to help these workers feel confident while filing. Featuring the Deduction Maximizer and $100K Accuracy Guarantee, the spots celebrate the growing suite of TaxAct tools designed to help gig workers. "Work that addresses a cultural truth is usually successful," said Dave Schiff At the heart of the work are two proprietary tools designed with gig workers in mind. The Deduction Maximizer, which helps filers find deductions specific to their job, and the $100K Accuracy Guarantee, which pays filers the difference in any shortfall from their return, and covers audit protection up to one hundred thousand dollars. Mathieu Stevenson, CMO of TaxAct parent Blucora, says the company is determined to innovate around gig workers, rather than just messaging to them. "These are hardworking people in very fluid circumstances. They don't need a filing partner that panders to them. They need a year-round partner with tools to help them navigate the tax system," he said. More than 65 Million filers have gotten the most out of tax season by filing with TaxAct. This new campaign, which runs through tax day, hopes to get the word out that no matter what your job, TaxAct is the tax filing system built for the way you work. About Made About TaxAct
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