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Mobile Revenue Jumps 22% as Holiday Shoppers Turn to Mobile Devices Online and In-StoreRetailers delivering app-like experiences on the web help make mobile the only ecommerce channel with growth in 2017 VANCOUVER, British Columbia, Jan. 24, 2018 (GLOBE NEWSWIRE) -- Mobile shopping dominated the 2017 holiday season with revenue up 22%, the only ecommerce channel with year-over-year growth, according to the 2017 Q4 Mobile Commerce Insights Report from Mobify. Retail’s digital leaders, laggards, and median companies alike saw mobile growth during the busiest season of 2017, with mobile leaders experiencing nearly 50% more mobile revenue over the previous year. The biggest jump in mobile revenue came after 6 p.m. on Cyber Monday, the report says. Yet, Black Friday mobile traffic beat out Cyber Monday as shoppers turned to their mobile devices in store to read reviews and compare prices, in addition to shopping online. Transaction data reveals that more customers are shopping more, even though conversion rates may actually decrease due to higher traffic, the report says. Download the 2017 Q4 Mobile Commerce Insights Report rom Mobify. Mobify and partner Astound Commerce will host an in-depth review of the report and an exploration of top retailers’ web and app experiences in a live webinar. Register for “Deconstructing the Data on Holiday Shopping 2017,” to be held Feb. 7, 2018, at 11 a.m. PST/2 p.m. EST. Lauren Freedman, SVP Digital Strategy for Astound, will reveal top performing retailers along with tactics that powered shopping experiences in the webinar. Knowing that the 2017 holidays would be momentous for mobile, Astound Commerce researched 25 top retailers, stacking up their mobile web and mobile app experiences across more than 100 metrics. Five calculations were used as a framework to assess each retailer’s vision, consistency and other compelling features. Amanda Naso, Senior Manager, Business Intelligence for Mobify, will dive deeper into the Q4 2017 Mobile Commerce Insights Report, which is based on a representative sample across 445 million sessions from Oct. 1 to Dec. 31, 2017. The purpose of the report is to provide benchmarks, actionable data and recommendations that can be put to immediate use. Retailers that created mobile-first experiences including fast, app-like designs and timely, relevant engagement stood to gain the most during the holiday season, according to the report. Get the Q4 2017 Mobile Commerce Insights Report. About Astound Commerce About Mobify Mobify® is a registered trademark of Mobify. All other trademarks are the property of their respective owners. A photo accompanying this announcement is available at //www.globenewswire.com/NewsRoom/AttachmentNg/9e865084-9f8f-46e5-ab8d-441058552e5e Contact: Betsy Kosheff [email protected] 413-232-7057 |