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Sponsored Data Can Evolve to Take Mobile Marketing Beyond Facebook & Google, Says Strategy AnalyticsBOSTON, Jan. 18, 2018 /PRNewswire/ -- Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says Strategy Analytics in its report, "Can Operator Collaboration On Sponsored Data Lead to Success?" Nonetheless, while initial prominent launches of sponsored data offerings by AT&T, Verizon Wireless, and Telefonica caught attention in the last few years, sponsored data is still at an early stage and Communication Service Providers (CSPs) around the world have been grappling with how to adopt and grow sponsored data offerings. Click here for complimentary Executive Summary of the full Strategy Analytics report: http://bit.ly/SASponsoredDataExecSum The full report available here for Strategy Analytics clients and for individual purchase: Key findings from the report:
Nitesh Patel, Director, Wireless Media Strategies, Strategy Analytics recommends: "Strategy Analytics estimates mobile advertising revenue reached US $80 Billion at the end of 2017. Sponsored data should be considered as part of a broader advertising strategy to position CSPs as an alternative destination to big web scale companies like Google and Facebook for mobile advertising dollars. Raising awareness and providing proof points of the results that can be achieved by brands with sponsored data campaigns in each market and for specific use cases remains important—we encourage CSPs to work together and with associations to increase awareness of the benefits of sponsored data and data rewards." About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com US Contact: Susan Welsh de Grimaldo, +1 617 614 0724, [email protected] European Contact: Nitesh Patel, +44(0) 1908 423 621, [email protected] View original content with multimedia:http://www.prnewswire.com/news-releases/sponsored-data-can-evolve-to-take-mobile-marketing-beyond-facebook--google-says-strategy-analytics-300584644.html SOURCE Strategy Analytics |