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Fetzer Vineyards Marks 50 Years of Winemaking in California, Launches Social Media Storyteller SeriesMENDOCINO COUNTY, Calif., Jan. 17, 2018 /PRNewswire/ -- Fetzer Vineyards, the historic Mendocino County-based winery lauded for its beloved American wine brands and pioneering leadership in sustainability, is celebrating its 50th anniversary in 2018. The flagship Fetzer brand will honor the 50th anniversary year through a variety of activities, most notably the Fetzer 50th Storyteller Series, a robust social media campaign showcasing video interviews with past and present Fetzer luminaries. Fetzer Vineyards' golden anniversary comes at an exciting time for the winery, which recently expanded into the luxury wine and spirits space and was recognized by the United Nations with a Momentum for Change award for its pacesetting sustainability practices. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8255951-fetzer-vineyards-50-years-storyteller-series/ Storyteller Series Looks Back on 50 Years of CA Winegrowing "It's exciting to see Fetzer wines brought to life through stories that touch on so many aspects of our past," said Bob Blue, VP of Winemaking and Winery Operations for FetzerVineyards. "From tales of Kathleen Fetzer's legendary chocolate chip cookies, and lively parties at the Big Dog Saloon to Fetzer's success in driving the budding Merlot category, these tales all helped shape who we are today," continued Blue. Concurrent with the Storyteller Series' launch, Fetzer has released a revitalized website and limited-edition 50th anniversary commemorative Cabernet Sauvignon (SRP $12.99), available nationwide. Fans are invited to join the conversation on Facebook and Instagram with the hashtags #fetzerstories and #fetzer50th, and to learn more about Fetzer past and present at Fetzer50th.com. Fetzer Vineyards Today: Growth in Sync with Sustainability Building on this momentum in its 50th year, Fetzer Vineyards recently expanded its import footprint with the assumption of U.S. import rights for admired Chilean wine brand Cono Sur, effective January 1, 2018. New Fetzer Vineyards portfolio additions including Peerless, Adorada and Cono Sur allow the vintner to expand its offerings in the important luxury and premium import segments of the wine and spirits market, while offering ever greater diversity to commercial partners. In step with these developments, Fetzer Vineyards remains committed to growing its portfolio in sync with an ongoing emphasis on regenerative business practices that ultimately aim to put more resources back into communities and the environment than the winery uses in crafting its collection. Looking Ahead to the Next 50 Years About Fetzer Vineyards
View original content:http://www.prnewswire.com/news-releases/fetzer-vineyards-marks-50-years-of-winemaking-in-california-launches-social-media-storyteller-series-300583737.html SOURCE Fetzer Vineyards |