TMCnet News
Kahuna Wins Frost & Sullivan's New Product Innovation AwardREDWOOD CITY, Calif., Jan. 16, 2018 /PRNewswire/ -- Kahuna has won Frost & Sullivan's annual Best Practices New Product Innovation Award for AI-based Cross-channel Marketing Automation. Kahuna's AI-based cross-channel marketing automation solution enables Business-to-Consumer (B2C) marketers to address core problems with their current email marketing and customer retention programs. Kahuna's platform helps world-class brands establish a new standard for consumer messaging by using AI and a cross-channel approach to learn and understand consumers in real time. Kahuna then enables brands to communicate with consumers at the individual level, satisfying unique preferences for message content, channel, and send time. Instead of continuing to be let down by impersonal and irrelevant communications, consumers are delighted by their newfound connection to the brand and marketers experience an increase in the metrics they care about: customer engagement, conversion, and retention. In particular, Frost & Sullivan analysts recognize the following Kahuna AI-powered optimizations for enabling B2C marketers to craft and send messages that meet consumer expectations of a highly personalized experience:
"This approach successfully leads brands to effectively target their customers with the most relevant content that helps improve customer engagement and subsequently, conversion rates. Further, the AI-powered platform's ability to identify the most preferred channel for individual customers has helped brands achieve maximum penetration for their digital marketing campaigns and has successfully strengthened Kahuna's position in the AI-based cross-channel marketing automation industry," says Kiran Kumar, Industry Analyst at Frost & Sullivan. Frost & Sullivan analysts follow a rigorous 10-step process to evaluate award candidates and assess their fit with select Best Practice criteria, including conducting a global industry review, interviewing market analysts and thought leaders, performing an in-depth examination of all candidates, and speaking directly with customers of the candidates. The reputation and integrity of the awards are based on close adherence to this process. The full award report by Frost & Sullivan can be viewed here. About Frost & Sullivan About Kahuna CONTACT:
View original content with multimedia:http://www.prnewswire.com/news-releases/kahuna-wins-frost--sullivans-new-product-innovation-award-300581772.html SOURCE Kahuna |