[January 16, 2018] |
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Ingenico Group and Payment Industry Executives Share 2018 Predictions and Trends
With 2017 fully in the rear view mirror, it's time to focus on the
innovations and new ideas that 2018 will bring. The executives from Ingenico
Group (Euronext: FR0000125346 - ING), the global leader in seamless
payment, along with several of its partners, have put together an eBook
of payment predictions and trends that they expect to see play out in
the new year, including commentary on IoT, omni-channel payments,
personalization, healthcare and security. Additionally, Ingenico Group
will be hosting a webinar
on January 31st at 2 p.m. to discuss the predictions.
Here are a few examples of the trends predicted for each category from
Ingenico Group's eBook:
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Omni-Channel: "As we move into 2018 and beyond, consumers are
starting to rely more heavily on multiple channels to complete a
purchase. For them, the emphasis will need to be on how these channels
connect to provide a seamless experience. This is in part due to the
fact that this generation is digitally native and expect to be able to
seamlessly shop how, when and where they want with instant
gratification. As such, we'll start to see more online players look to
move in-store, as we've seen with Amazon, and traditional retailers
continue to expand their online presence, as Walmart has," said Michel
Leger, EVP of innovation for Ingenico Group.
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Ease of Payment: "The adoption of EMV-enabled contactless
payments will leap forward in 2018, resulting in an improved consumer
payment experience at the point of sale. With an increased focus on
the expansion of contactless acceptance, the card brands are
accelerating consumer marketing, incentivizing issuers to swap
existing EMV cards for those with contactless capability and working
to streamline EMV contactless certification processes to bring more
solutions to market in 2018," said Justin Zeigler, director of product
strategy for Datacap Systems.
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EMV & Payment Security: "In 2018 we will see payment
companies continue to acquire pieces that make them more dynamic. I
think we will start seeing more payment companies try to acquire
broad-form tech and security companies so that their payment offerings
are bolstered by sturdy technological infrastructures. Security, of
course, remains a major priority, so these types of companies will be
targets for payment players, especially as biometric security grows in
popularity within the payments industry," said Marc Gardner, president
and CEO of North American Bancard.
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Unattended & IoT: "Pretty soon sales associates won't be
the only ones able to guide customers - machines will too. Leveraging
IoT and imaging software, digital displays, kiosks and vending
machines will be able to provide targeted ads and product suggestions
to customers whether they're in store or not. Consumers will also be
able to make their purchases right on the spot using unattended
payment solutions to complete their purchase," said Irfan Nasir, VP of
marketing and product solutions for Ingenico Group, North America.
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Personalization & the Customer Journey: "In 2018, marketers
will be empowered to better understand attribution holistically. As
the path to purchase continues to evolve and the line between offline
and online commerce blurs, it will become increasingly important for
marketers to measure ad impact regardless of where the ad is viewed
and where the transaction occurs. With the connectivity now available
between advertising and transaction data, online-to-offline and
offline-to-online attribution can now be measured and leveraged to
make all advertising more impactful," said Nicole Jass, senior leader
of data product for Vantiv.
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The Integration of Business and Payment: "It isn't enough for a
device to just be able to accept payments; it has to be a tool in
employees' arsenal to help sell, track inventory, report hours, etc.
With the rise of flexible payment solutions, like mobile point of sale
(mPOS), more businesses will look to take advantage of open-platform
payment solutions, typically running on Android (News - Alert), to more efficiently
manage their businesses. This in turn enables these businesses to
leverage applications available in Google Play and third-party app
stores to run different aspects of their business from the same device
used to accept payment, which can create a more seamless experience
for customers," said Jacques Guerin, EVP of North America for Ingenico
Group.
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Growth in New Healthcare Payment Options: "Patients will
continue to assume a greater percentage of the financial
responsibility for their medical and dental care. To better address
this reality, healthcare organizations will need to support a variety
of new payment methods. While insurance co-pays are routinely
collected with the swipe of a credit card at the doctor's office,
post-care balances present a different challenge. The days of writing
checks and licking envelopes are waning. U.S. consumers want
convenience, flexibility, and security when paying bills. For
healthcare providers, this means seamlessly integrating payment
options to include online, mobile wallets, pay-by-text, and more,"
said Dan Berger, director of healthcare sales for AxiaMed.
To see the full list of predictions from Ingenico Group's and its
Partners' executives, you can read the eBook published by Ingenico Group
here: https://info.ingenico.us/infographic-2018-payment-predictions.
Additionally, if you're interested in attending the webinar, please
register here: https://info.ingenico.us/2018-payment-predictions-webinar.
About Ingenico Group Ingenico Group (Euronext: FR0000125346
- ING) is the global leader in seamless payment, providing smart,
trusted and secure solutions to empower commerce across all channels,
in-store, online and mobile. With the world's largest payment acceptance
network, we deliver secure payment solutions with a local, national and
international scope. We are the trusted world-class partner for
financial institutions and retailers, from small merchants to several of
the world's best-known global brands. Our solutions enable merchants to
simplify payment and deliver their brand promise. Learn more at www.ingenico.us
or twitter.com/Ingenico.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180116006067/en/
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