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Periscope Hires Technology Innovators To Evolve User Experience (UX) Expertise For Agency Of The FutureMINNEAPOLIS, Jan. 16, 2018 /PRNewswire/ -- Periscope, one of the top five independent creative agencies in the nation, is leading the charge to broaden the traditional definition of user experience (UX) design to embrace the reality of "always on" brand and consumer relationships. With today's technology blurring the line between online and offline experiences, Periscope has recruited a group of technology innovators and dropped the "U" in "UX" titles as a commitment to infusing technology and experiential expertise across all of the agency's integrated disciplines. This new Connected Experiences team will ensure that every brand experience (X) created — not just those related to a screen — is optimized for a highly connected consumer.
"With people's ability to be constantly connected, so-called UX thinking — traditionally tied to digital experiences — is no longer just about screen time," said Periscope CEO Liz Ross. "A user's experience with a brand now extends far beyond a digital interface, leaving brands with a myriad of opportunities to connect with people throughout the day, before and after they touch a website, app or button. We help our clients ensure that every consumer touchpoint in this ever-connected world is a part of a consistent user experience, whether via technology, in store or media." Leveraging real-time data more impactfully is also a major goal of this boost of agency talent. "In order to be an 'agency of the future,' this informed design thinking must be applied across all creative disciplines," said Morgan Zuehlke, Periscoe's director of connected experiences. "This enables us to engage with the connected consumer in a consistent manner at every touchpoint and also influence and respond to their behaviors based on data gathered at those touchpoints. That is how we create the best possible experience — the 'X.' An integrated, independent agency like Periscope is the ideal place to build this cutting-edge team. First, because all of the disciplines are already working together, and second, because independence allows us to invest quickly in whatever resources the future demands." The list of new hires is made up of a combination of developers, creatives, SEO specialists and strategists, including:
"We are in the business of creating meaningful, memorable experiences for people, and in order to do this well, there cannot be barriers between digital, physical and traditional brand touchpoints," said Peter Nicholson, Periscope's chief creative officer. "We want creative talent who understands technology, but knows technology is not the end goal. Rather, the end goal is to engage customers via connected experiences." About Periscope Periscope is one of the largest independent creative agencies in the nation and offers a full spectrum of marketing services to a wide range of acclaimed brands, including Arctic Cat, Autotrader, BASF, Bridgestone, Cox Communications, ExxonMobil, Great Clips, Intuit, Kelley Blue Book, Petco, Target, Toro, Trolli, UnitedHealth Group, Walgreens, Welch's and more. Learn more at www.periscope.com. CONTACT INFORMATION
SOURCE Periscope 
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