TMCnet News
Dynamic Yield Launches Definitive Assessment on State of Personalization MaturityNEW YORK, Jan. 16, 2018 /PRNewswire/ -- Dynamic Yield, the first personalization technology stack, today announced the results of its first quarterly survey on the state of personalization maturity. While companies around the world strongly value personalization, the degree of implementation greatly varies by region, with most retail marketers rating their efforts as "basic." According to Dynamic Yield's Analysis of 700 marketers and executives in North America, Europe, and Asia, 92% of those polled believe in the value of personalization, but 35% reported deploying only simple on-site personalization with limited segmentation. Dynamic Yield's Personalization Assessment for Q1 of 2018 explored four stages of personalization maturity: absent, basic, advanced, and pioneer. Brands are scored based on an organization's ability to unify data, dedicate resources to drive personalization, visionary outlook, and more. Additional highlights from the report include:
The only of report of its kind, Dynamic Yield's Personalization Maturity Assessment will survey marketers and executives on a quarterly basis, analyzing contributions to benchmark the state of personalization maturity in the market over time. About Dynamic Yield Dynamic Yield's personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company's advanced customer segmentation engine uses machine learning to build actionable customer segments in real time, enabling marketers to take instant action via personalization, recommendations, automatic optimization & real-time messaging. Dynamic Yield personalizes the experiences of more than 600 million users globally and counts industry leaders like Under Armour, Urban Outfitters, Sephora & Ocado among its many customers. Based in New York, the company has more than 100 employees in six offices worldwide. Media Contact: View original content:http://www.prnewswire.com/news-releases/dynamic-yield-launches-definitive-assessment-on-state-of-personalization-maturity-300583064.html SOURCE Dynamic Yield |