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iOS to Dominate the Global Mobile Analytics Market | TechnavioThe latest market research report by Technavio on the global mobile analytics market predicts a CAGR of above 20% during the period 2017-2021. This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180115005595/en/ 
Technavio has published a new market research report on the global mobile analytics market from 2017-2021. (Graphic: Business Wire) The report segments the global mobile analytics market by platform (iOS, android, and windows), by end-user (BFSI, healthcare, manufacturing, and retail), and by geography (the Americas, EMEA, and APAC). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges. Here are some key findings of the global mobile analytics market, according to Technavio media and entertainment researchers:
This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free. Growing adoption of data analytics: major market driver To maximize their profits, increase revenue, and reduce costs, organizations use data analytics. It helps in eliminating the major work involved in understanding customers and data tracking processes. Data analytics also helps in attracting new customers and analyze the historical data patterns to provide insights into retaining the existing customers. Data analytics helps in understanding the consumer and providing them with customized services. Through data and customer analytics, insights can be gained about buying patterns of new customers. These insights can be used to strategize and plan ways and means to boost sales and revenue. Looking for more information on this market? Request a free sample report Technavio's sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more. Americas: largest mobile analytics market The growth of the global mobile analytics market in the Americas can be attributed to the growing number of advertising campaigns, especially the mobile marketing and mobile search marketing in the region. North America is the major influencer in the region, where digital penetration is the highest at 89% in 2016. Due to the presence of a sophisticated audience, it provides vendors with a high amount of data. According to Ujjwal P Doshi, a lead analyst at Technavio for research on media and entertainment services, "The growth rate of the mobile analytics market in the Americas is expected to experience a decline because the region adopted the technology in the initial stage, it would move toward saturation during the forecast period. However, in South America, the growing popularity of the digital medium and the growing population of social media users is expected to support its revenue inflow during the forecast period." Competitive vendor landscape Due to the presence of many large and small vendors the global mobile analytics market is highly competitive. During the forecast period, the competition will become intense among vendors as they will compete to deliver a competitive advantage in the market. Vendors in the market are competing based on pricing, user-friendly interface, value-added benefits, and service portfolio. During the forecast period, Technavio expects this competition to intensify further with an increase in product extensions. Get a sample copy of the global mobile analytics market report free of cost Access Technavio's continuously growing media and entertainment services research library and find expert analysis on hundreds of markets. About Technavio Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. If you are interested in more information, please contact our media team at [email protected].
View source version on businesswire.com: http://www.businesswire.com/news/home/20180115005595/en/ |
